How to write TikTok copywriting well? How to add copy?

php editor Zimo will share with you some writing skills about Douyin copywriting today. On Douyin, a short video platform, a good copy can not only attract the audience's attention, but also convey the message you want to express. So, how to write a good TikTok copy? This article will introduce you to some writing skills to help you improve the quality of Douyin copywriting. Not only that, we will also share some commonly used copywriting templates for you to easily add. If you want to improve your TikTok copywriting skills, let’s take a look!

1. How to write Douyin copy?

1. Seize the hot spots and keep close to life

Douyin copywriting should seize the hot spots, keep up with the trend, and keep pace with the times. Hot events and topics tend to resonate with the audience, making the content more attractive. Douyin copywriting should be close to life, so that the audience can find their own shadow and resonate with it. Douyin copywriting should be close to nature. Natural content is more attractive and makes the audience feel the inner attraction. The copywriting should be close to life, so that the audience can find their own shadow in it and resonate with it. Copywriting should be

2. Be creative and original

Creativity is the soul of Douyin copywriting. Novel and unique ideas can make people's eyes bright and impressive. In the process of copywriting creation, you can try to use different angles and thinking to interpret the theme, and strive to be original.

3. The language is concise, easy to understand and interesting

The language of Douyin copywriting should be concise and clear, and avoid long and complicated sentences. Be as interesting as possible and allow the audience to read in a relaxed and pleasant atmosphere. You can use slang, colloquialisms, or humorous language to make the content more lively and interesting.

4. Sincere emotions, touching people

Emotion is another important element of Douyin copywriting. Genuine emotions can touch people's hearts and resonate with the audience. In the process of copywriting creation, you must be good at exploring every emotion in life and expressing it in words.

5. Have a strong sense of rhythm and be rich in rhythm

Douyin copywriting should pay attention to the sense of rhythm and be rich in rhythm. This not only makes the copy more musical, but also allows the audience to feel a sense of rhythm during the reading process, thus creating a pleasant mood.

2. How to add Douyin copy?

1. Beginning of the video: Adding copy at the beginning of the video can set up a suspense or lead out the theme and stimulate the audience's interest. For example: "Did you know? It turns out that eggs can be boiled like this!"

2. In the middle of the video: Adding copywriting in the middle of the video can serve as a transition and embellishment. For example: "Looking at it, I found that this chef turned out to be..."

3. End of video: Adding copy at the end of the video can summarize and emphasize. For example: "So, have you learned it? Go and try it!"

4. Subtitles: Adding subtitles to the video allows the audience to read the copy while watching the video. For example: Add subtitles above or below the video: "Shocking! It turns out that eggs can be boiled like this!"

5. Audio: Using audio to add copy allows the audience to feel the charm of the copy while listening to the video. For example: Add a narration to the video: "Did you know? This chef turned out to be..."

If you want to write a good Douyin copy, you need to pay attention to hot spots, creativity, language, emotion, rhythm and other aspects. Master how to add copy so that the copy and video complement each other. Only through continuous practice and accumulation can you write more attractive Douyin copywriting, so that your content can be better spread on the Douyin platform.

The above is the detailed content of How to write TikTok copywriting well? How to add copy?. For more information, please follow other related articles on the PHP Chinese website!