What did the Kuaishou mini game change its name to?

Kuaishou Games has been renamed "Kuaishou Games" to enhance brand recognition, cater to user needs, and strengthen business positioning. In the future, it will focus on content ecological construction, social interaction and ecological cooperation, and become a Chinese game market important force.

Why was the Kuaishou mini-game renamed?

Kuaishou Games has been renamed "Kuaishou Games" in 2023.

Reason for name change

Kuaishou changed its name to "Kuaishou Games" mainly for the following considerations:

• Enhance brand recognition Degree: The original "Kuaishou Mini Games" is easily confused with other content on the platform. The rename can better highlight its game business.
• Catering to user needs: Games are becoming more and more popular on the Kuaishou platform, and independent brand names can better meet users’ needs for game content.
• Strengthen business positioning: "Kuaishou Games" clarifies Kuaishou's development positioning in the gaming field, which is conducive to attracting more game developers and players.

Future Development

After the renaming, “Kuaishou Games” will continue to focus on the development of the following aspects:

• Content ecological construction: Introduce more high-quality games and create a diversified game library.
• Social interaction: Strengthen the social experience among players and create a game community.
• Ecological cooperation: Establish in-depth cooperation with game manufacturers to jointly explore game innovation models.

The name change of "Kuaishou Games" marks Kuaishou's further expansion and layout in the game business, and it is expected to become an important player in the Chinese game market in the future.

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