What are the five common types of self-media? What are its seven common profit methods?

Self-media is a new form of media in the Internet era. More and more people are beginning to flock to the field of self-media, hoping to gain more attention and recognition through self-media. However, the threshold for self-media is not low and requires certain professional knowledge and skills. In the operation of self-media, the five common types are news, emotion, entertainment, food, health, etc., while the seven common profit methods include advertising, appreciation, payment, derivatives, live broadcast, brand cooperation and promotion, etc. . PHP editor Strawberry will give you a detailed explanation of the common types and profit methods of self-media operations today.

1. What are the five common types of self-media?

Graphic self-media: self-media that uses text and pictures as the main form of communication, such as WeChat public accounts, Toutiao, etc. This type of self-media usually focuses on serialized articles, in-depth reports, film reviews, lifestyle sharing, etc.

Video self-media is self-media that uses video as the main form of communication, such as Douyin, Kuaishou, Bilibili, etc. This type of self-media contains rich and diverse content, including comedy, food, travel, education, health care, etc.

3. Audio self-media: self-media that uses audio as the main form of communication, such as Himalaya, Dragonfly FM, etc. This type of self-media mainly includes radio dramas, audio books, lectures, psychological consultation, etc.

4. Live broadcast self-media: self-media with real-time live broadcast as the main form of communication, such as Douyu, Huya, Huajiao, etc. This type of self-media mainly includes game live broadcasts, talent shows, education and training, chat interactions, etc.

5. Knowledge paid self-media: self-media whose main profit model is to provide paid content, such as Zhihu, Get, NetEase Cloud Classroom, etc. This type of self-media mainly includes online courses, e-books, expert lectures, one-on-one tutoring, etc.

2. What are the seven common profit methods of self-media?

1. Advertising revenue: Self-media achieves advertising revenue through the platform’s own advertising functions, such as public account advertising, video platform advertising, etc.

2. Brand cooperation: We-media cooperates with brands to promote their products or services, usually in the form of soft articles, hard advertisements, product placement, etc.

3. Sponsors: When self-media has high popularity and influence, it can attract sponsors to sponsor and thus earn income.

4. Membership system: We Media has launched a membership system. Members can enjoy exclusive content, discounts and other rights. We Media can make profits through membership fees.

5. E-commerce sales: Self-media cooperates with e-commerce platforms to open their own stores and sell related products.

6. Offline activities: We-media holds offline activities, such as meetings, lectures, performances, etc., and makes profits through ticket sales, peripheral product sales, etc.

7. Investment and incubation: Successful self-media can choose to invest in other self-media or participate in incubation projects and obtain returns through equity dividends and other methods.

As an emerging industrial form, self-media has diversified types and profit methods, providing a wealth of creative and business opportunities for individuals and enterprises. With the rapid development of self-media, we should also pay attention to its content quality, social responsibility and other aspects to ensure the healthy and sustainable development of the self-media industry.

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