How to open a Xiaohongshu store? How much does it cost to open a store?

php Editor Baicao Xiaohongshu is a popular social platform that allows users to share beautiful, interesting and unique content in life. If you want to open a store to sell goods on Xiaohongshu, you don't actually need much capital investment. As long as you have certain creativity and marketing strategies, you have a chance of success. By understanding platform rules, user needs and popular trends, and constantly optimizing promotion methods, you can help stores gain more attention and sales.

1. How to open a Xiaohongshu store?

1. Register a Xiaohongshu account

First, you need to register a Xiaohongshu account. If you already have an account, you can use the existing account directly, otherwise you need to create a new account. After registration is completed, complete the personal homepage, including nickname, avatar, personal information, etc.

2. Apply to become a creator

If you want to open a store on Xiaohongshu, you need to apply to become a creator. Click the " " sign on the homepage of the Xiaohongshu APP, choose to post a note, and then click "Creator Center" in the lower right corner. Here, you need to complete real-name authentication and sign Xiaohongshu’s creator agreement.

3. Activate the e-commerce function

After becoming a creator, you need to apply to activate the e-commerce function. In the Xiaohongshu Creator Center, find the “e-commerce” option and click Apply. According to Xiaohongshu’s regulations, certain conditions need to be met to activate e-commerce functions, such as the number of fans, number of notes, etc. After meeting the conditions, Xiaohongshu will review your account. Once approved, the e-commerce function can be activated.

4. Register in Xiaohongshu Mall

After activating the e-commerce function, you need to register in Xiaohongshu Mall. In the Xiaohongshu Creator Center, find the “Xiaohongshu Mall” option and click to sign in. The entry process includes filling in brand information, submitting relevant qualifications, signing a contract, etc. It should be noted that Xiaohongshu has high requirements for merchant qualifications, such as brand awareness, product quality, etc.

5. Publish products

After settling in Xiaohongshu Mall, you can publish products through the backend management system. Product information includes title, description, price, inventory, etc. In order to increase the exposure of your products, you can also publish notes related to your products to attract users' attention.

6. Operation and Management

After opening a store, you need to continue to operate and manage it, including product promotion, fan interaction, after-sales service, etc. In the Xiaohongshu Creator Center, you can view store data, analyze user needs, and adjust business strategies.

2. How much does it cost to open a Xiaohongshu store?

1. Store opening fees

Xiaohongshu does not need to pay any fees to open a store, but you need to bear the costs of the product transaction process, such as freight, Payment fees, etc. If you choose the advertising promotion services provided by Xiaohongshu, you may also need to pay a certain fee.

2. Product Cost

To open a Xiaohongshu store, you need to prepare a certain amount of product cost. Depending on your business strategy, you can choose to produce goods yourself, purchase goods, or agent goods. Cost of goods depends on your supply chain and profit margins.

3. Operating costs

You need to invest a certain amount of time and energy to operate a Xiaohongshu store. If you hire an assistant or outsource some of the work, you'll also have operating costs to bear.

The process of opening a Xiaohongshu store is relatively simple, but in order to successfully operate it, you need to continuously improve product quality, optimize operational strategies, and focus on interaction with fans. During the process of opening a store, you may need to bear certain expenses, but these are all to achieve better sales results.

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