How to find your own benchmark account on Douyin Hotspot

How to find benchmark accounts on Douyin: Determine your market segment and target audience. Use the Douyin search bar to enter relevant keywords to find the account. Explore related tags to find other accounts using the same tags. View recommended accounts to find similar accounts identified by the algorithm. Analyze competitor accounts to understand their video content, features, and audience engagement.

How to find a benchmark account on Douyin

The benchmark account is similar to you and in the same segment Accounts in niche markets or with similar target audiences. Finding benchmark accounts is crucial to analyzing competition, drawing inspiration, and developing your TikTok strategy.

Step 1: Determine your market segment and target audience

First, clarify your Douyin market segment and target audience. For example, if you are a fashion blogger, your target audience might be women who are interested in fashion.

Step 2: Use the TikTok search bar

• On the TikTok app, tap the search bar.
• Enter keywords related to your niche, such as "fashion" or "beauty."
• Browse search results to see accounts with content similar to yours or that target your target audience.

Step 3: Explore related tags

• Click on an account you find in the search results.
• Scroll through their videos and see what tags they use.
• Click on the relevant tag to find other accounts using the same tag.

Step 4: View Recommended Accounts

• When you are on an account page, scroll down to the "Recommended for You" section.
• The Douyin algorithm will recommend accounts similar to the accounts you follow to you.

Step 5: Analyze Competitor Accounts

• Once you have found some potential benchmarking accounts, take the time to analyze them Account:

  • What type of videos do they post?
  • What’s so special about their videos?
  • How do they interact with their audience?

Tips:

• Use a third-party tool such as HypeAuditor or Social Blade to get information about the benchmarked account More analytical data.
• Regularly review your benchmark accounts to understand their strategy changes and stay competitive.
• Interact with your peer accounts, such as commenting on their videos or collaborating with them.

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