How to find good products for matching accounts on Douyin Hotspot

By using Douyin Hotspot, merchants can follow the following steps to find good products for benchmarking accounts: 1. Determine the industry and target audience; 2. Search using keywords and filters; 3. Analyze popular content; 4. Identify the benchmarking account; 5. Research the good things for the benchmarking account. Use Hotspot regularly and track benchmarking accounts to gain insights into trends and good products, and make adjustments based on brand positioning and target audiences.

How to use Douyin Hotspot to find good products for target accounts

Douyin Hotspot is a powerful tool Tools that help merchants find popular content and trends relevant to their industry. By leveraging Hotspot, merchants can discover potential benchmarking accounts and get inspired by their good products. The following are the steps on how to use Douyin Hotspot to find good products for benchmarking accounts:

1. Determine your industry and target audience

First, you need to clarify your Industry and target audience. This will help you filter relevant content in Hotspot.

2. Search using keywords and filters

After logging into Hotspot, enter keywords related to your industry in the search bar. Then, use filters to narrow your search, for example:

• Category: Select your industry category
• Time range: Select recently published popular content
• Metrics: Sort by likes, comments or shares

3. Analyze popular content

Browse search results and focus on content that performs well. This content often comes from influencers or brands in relevant industries.

4. Identify the target account

Click on the popular content to view the publisher’s account information. These accounts may be potential benchmark accounts in your industry.

5. Research the goodies of the benchmarking account

Visit the homepage of the benchmarking account and check the content they have published, especially the goodies promoted. These goodies may be products or services that perform well in their industry.

Tip:

• Regularly conduct research with Hotspot to stay up to date on the latest trends and popular content.
• Track multiple benchmark accounts to gain more comprehensive insights.
• Don’t blindly imitate, but adjust the good things you find based on your own brand positioning and target audience.

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