Douyin Hotspot uses the following steps to find matching accounts: Log in to the official website of Douyin Hotspot and select an industry. Click "Benchmark Account" to set filter conditions. Based on the filter conditions, view the list of benchmark accounts. Analyze benchmarking account data, such as fan portraits, video performance, etc.
How to use Douyin Hotspot to find the matching account
Douyin Hotspot is officially launched by Douyin An operational tool that can help users discover industry hot spots and analyze competitor data, including the function of finding benchmark accounts.
Steps:
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Log in to Douyin Hotspot: Use a Douyin account to log in to the official website of Douyin Hotspot (https:// hot.douyin.com/).
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Select industry: Select the industry to be analyzed on the homepage, such as "Beauty", "Apparel" or "Education".
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Click "Benchmark Account": Click "Benchmark Account" in the left menu bar.
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Set filter conditions: As needed, you can set the following filter conditions:
- Industry: Select the industry to analyze again.
- Number of fans range: Enter the range of the number of fans of the target account.
- Playback volume range: Enter the range of video playback volume for the benchmark account.
- Like rate range: Enter the range of the target account’s video like rate.
- Forwarding rate range: Enter the range of the video forwarding rate of the benchmark account.
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View the list of benchmarking accounts: Based on the filtering conditions, the system will display a list of matching benchmarking accounts.
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Analyze benchmarking accounts: Click on any benchmarking account to view its fan portraits, video performance, interaction rate and other data.
Tips:
- Set reasonable filtering conditions to obtain more accurate benchmarking accounts.
- Analyze multiple benchmark accounts to fully understand the situation of competitors.
- Use Douyin Hotspot regularly to track the latest data of the benchmark account.
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