Apple’s new promotion: iPhone 15’s 128GB is enough, it relies entirely on cloud storage

Apple’s latest publicity claims that the 128GB storage space of iPhone 15 is enough, and it can completely rely on cloud storage to expand the capacity. This news triggered heated discussions among users, and also made people think about the actual demand for mobile phone storage space. Regarding this statement, PHP editor Xiaoxin believes that with the continuous development and popularization of cloud technology, the demand for mobile phone storage space may change, and users can manage data more flexibly and enjoy convenient cloud services.

In an era when 512GB storage models are everywhere in the Android camp, iPhone 15 still starts with 128GB, and Apple does not feel there is anything inappropriate.

In order to alleviate users’ concerns about storage space, Apple officially released a new promotional video, emphasizing that the 128GB iPhone 15 has huge storage space. The phone can hold a large number of photos, and users can further expand storage capacity by purchasing iCloud storage.

According to Apple’s propaganda, the 128GB iPhone 15 is completely sufficient, but if nothing else, WeChat alone cannot handle it.

In the iPhone 15 series, even the Pro version starts at 128GB, while the Pro Max version starts at 256GB. This reflects Apple's consistent business strategy to achieve profitability through storage capacity. This model has been going on for many years and has brought Apple huge profits.

Users don’t buy into Apple’s promotion strategy. Whether it’s cloud storage or memory upgrades, they all require additional costs. This makes users confused and don't know what to choose.

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