OKX global brand ambassador Jack Grealish launches "my fabric" global brand campaign

OKX announced that it has renewed its contract with Manchester City midfielder Jack Grealish and will continue to serve as OKX’s global brand ambassador. At the same time, OKX is also the official armband partner of Manchester City. According to the agreement between the two parties, Grealish will participate in the "my fabric" promotion campaign starting today and participate in a series of exclusive activities to interact with fans.

"The "my fabric" brand campaign focuses on the personal journeys of Kyarish and several other brand ambassadors, highlighting their unwavering fighting spirit and tenacity, and overcoming various obstacles in the pursuit of their dreams. Challenge story. In the coming weeks and months, OKX will continue to expand its brand activities, and more yet-to-be-announced brand ambassadors will gradually show their presence through online and social platforms. "

OKX chief marketing officer Haider Rafique said: "Whether it is the joy of victory or the frustration of defeat, sports have a charm that resonates strongly with people. As a brand, we understand that if we can use our platform Providing fans with a unique perspective on their favorite players will bring huge value to fans. Therefore, we are proud to launch the "my fabric" campaign, taking everyone closer to each player and understanding how they came to sports The pinnacle of his career."

Jack Grealish said he is very happy to continue to cooperate with OKX and they will provide more exciting experiences for fans around the world. He is happy to share details of his football career and how he overcame various challenges in the "my fabric" event. Grealish hopes to inspire fans to chase their dreams by sharing his experience.

OKX and Manchester City Football Club first cooperated in March 2022, and further deepened their cooperation in July 2022, becoming the club’s official training wear partner for the 2022/23 season. In June 2023, OKX reached a new multi-year agreement with the club and became its official armband partner. Last year, OKX successfully cooperated with Manchester City Football Club and exposed millions of fans around the world to the OKX brand through innovative Web3 experiences such as OKX Collective. Fans can get up close and personal with Manchester City players such as Jack Grealish in the Web3 experience.

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