What is the gameplay of Taobao Live Content Rising Star Anchor Launch Challenge?

php Xiaobian Yuzai introduces to you the Taobao Live Content Rising Star Anchor Launch Challenge. This is an exciting competition launched by the Taobao Live Platform. The activity has various gameplay methods, including live content creation, fan interaction, product promotion and other links, aiming to discover new anchor talents and stimulate the potential of live broadcast creation. Participants will face various challenges to show off their live streaming skills and personal charm, and win support from fans and generous rewards. Through competitions, rising star anchors have the opportunity to stand out and become the stars of tomorrow on Taobao’s live streaming platform.

1. Event information

Event theme: Content Rising Star Anchor Launch Challenge (3.20-3.31)

Event time: 2024.03.20-2024.03.31

Participation threshold: Content rising star anchor

2. How to play the event

Instructions for using rewards: The anchor can directly use "My Traffic Voucher" in the background-" Check the traffic distribution details in "Income and Expenditure Details" (distribution item: Rising Star Creator Support); the validity period of the traffic coupon is 7 days. If the traffic coupon is not used within 7 days after obtaining the traffic coupon, it will be automatically consumed by default. On the 8th day, the system will Traffic coupons have expired.

3. Event Notes

-Event Clearance-

During or after the event, live broadcasts that are irrelevant or not highly relevant to the theme of this event are found During this time, the qualifications for the event will be disqualified and the rewards obtained from this event will be cancelled.

If the following circumstances occur, you will be removed from the event immediately:

1) Do not meet the requirements for assessment/submission and release of this event. 2) If the celebrity anchor/merchant anchor participating in the activity has violated regulations (including violations in the incentives of this activity), or obtained the incentive rights and interests of this activity through improper means such as data falsification, the platform will cancel the corresponding incentive qualifications, and there will be The right to recover the rights and interests (including used and unused ones), and take corresponding disposal measures in accordance with the "Taobao Live Management Rules", and will pursue legal liability if necessary. 3) In this incentive activity, if the master anchor/merchant anchor or other accounts associated with the subject violate the "Taobao Live Management Rules" or the "Diantao Community Management Specifications", Taobao Live will cancel the corresponding incentive qualifications and has the right to Recover the rights and interests (including used and unused ones), and take corresponding disposal measures in accordance with the "Taobao Market Management and Violation Handling Standards" and "Taobao Live Management Rules", and legal liability will be pursued if necessary.

-Other Notes-

1) During the process of participating in activities and obtaining rewards and using rights, if there are abnormalities in the data in the anchor's live broadcast room, the abnormal data will not be counted as effective indicators of the activity. At the same time, the platform has the right to disqualify the host from participating in activities; if the host violates good faith (including but not limited to cheating such as clicking, placing orders, staying, interacting, etc. through machines or other methods) or otherwise disrupts the platform's traffic ecology, If any behavior disrupts the order of fair transactions and harms the user experience, the platform will cancel all benefits obtained thereby, and has the right to disqualify the host from participating in activities, and will pursue legal liability if necessary.

2) If the anchor has violated the "Taobao Live Management Rules", or other accounts associated with the anchor have been punished or imposed specific management measures for illegal activities, the platform has the right to cancel the anchor's corresponding incentive qualifications and have You have the right to cancel all rights and interests (including used and unused ones), and impose penalties in accordance with the "Taobao Market Management and Violation Handling" and "Taobao Live Management Rules", and legal liability will be pursued if necessary. If the institutional anchor violates serious rules, the platform will disqualify the institution from participating in activities.

3) Taobao Live may change or adjust the rules of the event based on the actual situation of the event. Relevant changes or adjustments will be announced on the event page. Please refer to the activity rules published on the page.

4) If the compliance security code of an expert anchor/merchant anchor is not a green code, Taobao Live can cancel the anchor’s reward. Talent anchors/merchant anchors can check the anchor compliance security code on the Taobao Live console or the Taobao Live APP>> Physical Examination Center. For details, please refer to the "Taobao Live Marketing Access Basic Rules".

5) If the master anchor/merchant anchor has an abnormal account or an abnormal order (such as a transaction for the purpose of profit, or a transaction that is not for actual consumption needs, etc.), the abnormal account and abnormal order will not be falls within the incentive scope of this rule. For example, if an expert anchor/merchant anchor is subject to corresponding measures (including warnings) due to false transactions during the event, the cheating amount of false transactions will not be included in the transaction amount. Those who cheat seriously will be disqualified from participating in the event.

6) Short video/live broadcast behavior and content (including short video/live broadcast room title, cover, introduction, content, etc.) must comply with laws and regulations and the "Diantao Community Management Rules" and "Taobao Live Broadcast Management Rules" 》 and other platform-related requirements, including but not limited to: no infringement of the legitimate rights and interests of third parties (such as intellectual property rights, personality rights, goodwill, etc.), no violation of advertising laws, no unfair competition, no sharing of products that do not meet legal requirements or Serve. If the above requirements are violated, the platform has the right to take corresponding measures, including but not limited to: suspending or revoking event qualifications, restricting product sharing rights and live broadcast rights, banning accounts, restricting re-registration, etc.

7) During the process of participating in activities and obtaining rewards and using rights, if the anchor has any behavior that violates good faith (including but not limited to through machines or other methods such as clicking, placing orders, staying, interacting, etc. Cheating behavior) or other behavior that disrupts the platform's traffic ecology, undermines fair transaction order, and harms user experience, the platform will cancel all benefits obtained thereby, and has the right to disqualify the host from participating in activities, and will pursue legal liability if necessary.

8) If the anchor violates the "Taobao Live Management Rules", or other accounts associated with the anchor have been punished or imposed specific management measures for illegal activities, the platform has the right to cancel the anchor's corresponding incentive qualifications , and has the right to cancel all rights and interests (including used and unused ones), and impose penalties in accordance with the "Taobao Market Management and Violation Handling" and "Taobao Live Management Rules", and legal liability will be pursued if necessary.

9) The platform will not entrust any third party to notify event matters or issue event rewards on its behalf. If any third party claims or engages in similar activities in the name of the platform, or issues or transfers event rewards, notifies winnings and receives rewards, or causes losses due to fraud, it has nothing to do with the platform, and the platform does not need to bear any legal responsibility for this. If losses are caused to the platform, the platform reserves the right to claim compensation from relevant parties.

10) If force majeure occurs during the event (including but not limited to major disasters, events requiring suspension or adjustment under instructions from government agencies), the platform may claim immunity from liability in accordance with relevant laws and regulations.

11) Rewards obtained for participating in this event may not be transferred or sold without the prior written permission of Taobao Live.

12) The time involved in this rule is Beijing time (East Eighth District).

13) This event has nothing to do with Apple.

Taobao Live Content Rising Star Anchor Launch Challenge is as mentioned above, don’t miss it if you are interested!

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