Sources say Apple is in talks with Google and OpenAI to bring their AI technology to iPhone

On March 21, Bloomberg reported that Apple is in talks with Google and OpenAI and plans to use these companies’ generative large-scale language models as the underlying framework for the iPhone’s new artificial intelligence features, but Apple is not expected to officially launch it before the summer. Announce.

Previous news said that Apple is discussing with Google to integrate the latter’s “Gemini” artificial intelligence engine into the iOS 18 system to enhance the iPhone’s artificial intelligence experience. Apple CEO Tim Cook has previously promised that the company will make major breakthroughs in the field of artificial intelligence this year, and the upcoming iOS 18 is considered to be one of the important ways to achieve this goal. However, sources say that Apple is currently focusing internally on developing miniaturized AI functions that do not require a network connection and can run on the device. For more powerful cloud-based generative AI, such as generating images or writing articles with simple instructions, Apple is looking for partners with mature large-scale hardware infrastructure and computing power. It is understood that Siri is expected to be one of the beneficiaries of iOS 18’s artificial intelligence improvements. According to sources, Apple plans to use large-scale language models to completely revolutionize Siri and make it the "ultimate virtual assistant." Bloomberg reporter Mark Gurman said that one specific feature Apple is developing is to improve Siri's interaction with information applications, such as making Siri more effective in automatically completing sentences and answering complex questions. However, as other AI companies such as Nvidia continue to reshape the technology landscape, some investors are reportedly worried that Apple cannot keep up and may not achieve the "high growth" expected unless it can deploy generative technology. Artificial intelligence capabilities to enhance its competitiveness in the field of artificial intelligence.

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