IEAE2024|Sound Master: Bringing a variety of new Bluetooth headsets and speakers

From March 20th to 22nd, the 2024IEAE Shenzhen International Consumer Electronics and Home Appliances Exhibition (hereinafter referred to as: 2024IEAE Shenzhen Electronics Exhibition) was held at the Shenzhen Futian Convention and Exhibition Center.

At the exhibition, DoNews visited the booth of Shenzhen Soundaren Technology Co., Ltd. (hereinafter referred to as Soundaren), saw a variety of new Bluetooth headsets and speakers, and interviewed Ms. Kang, the person in charge of the booth .

DoNews noticed that among the new products exhibited by Soundaren this time, many TWS Bluetooth headsets support the charging box power display function, allowing consumers to intuitively check When the remaining power is reached, charge it in time to avoid the embarrassment of insufficient power.

Shengdaren was formerly Shenzhen Aisenkang Technology Co., Ltd., which was established in 2013. According to Ms. Kang, the company focuses on the research and development, production and sales of Bluetooth headsets and Bluetooth speakers. The factory is located in Guanlan Street, Longhua District, Shenzhen City, and currently has two to three hundred people.

The company’s main customer groups are large sellers in the Amazon headphone category, as well as domestic and foreign brand customers. Many products are popular products on cross-border e-commerce platforms.

In 2023, open-type headphones will explode, and manufacturers including Shaoyin, Huawei and other manufacturers have launched related products. Therefore, 2023 is called the "first year of open-type headphones" by the industry.

So-called open headphones refer to headphones that keep the ear canal open and open without blocking external sounds when worn. They are also called OWS (Open Wearable Stereo) headphones.

According to data from relevant market research institutions, in 2023, OWS headsets will grow by 130.2% year-on-year, with sales reaching 6.52 million units.

The data for the fourth quarter of 2023 released by the market research organization Canalys also shows the considerable growth momentum of the small category of OWS headsets: OWS headsets accounted for 2.9% of the personal audio market, an increase from the previous quarter. The speed is 68.2%.

At the 2024 IEAE Shenzhen Electronics Exhibition, many Bluetooth headset manufacturers, including Soundaren, brought their own new OWS headset products.

According to Ms. Kang, Shengdaren has developed two types of OWS headphones with different styles for overseas markets and domestic markets.

Overseas, the company's offline brand customers in Japan, South Korea, and Russia have placed orders for hundreds of thousands of OWS headsets to be shipped. Domestically, relevant brand e-commerce companies are also communicating on underwriting matters.

However, while OWS headphones are popular, many consumers have reported that they have sound leakage problems. In this regard, Ms. Kang said that sound experts now mainly solve this problem through three methods:

First, in terms of structural design, try to make the sound outlet of OWS earphones as close to the ear canal as possible, and the earphone cavity shell Silicone is used to form a semi-closed circle with the auricle to reduce sound leakage;

The second is EQ adjustment. Adjust the low frequency more and the mids and highs less to reduce sound leakage. She said that Shengdaren products can provide two different EQs at the same time for customers to switch between.

Third, by adding additional software algorithms, the algorithm can offset the leaked sound to prevent sound leakage.

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