What are the short video revenue platforms? How is its income calculated?

php editor Xiaoxin will take you to understand short video revenue platforms. These platforms, such as Douyin, Kuaishou, etc., attract fans by creating high-quality content, and the number of views, interactions, etc. will affect revenue . Usually, the platform will calculate revenue based on factors such as the number of advertisements played and fan interaction. At the same time, the platform can also increase revenue sources through live broadcasts, rewards, etc. For creators, the rules and algorithms of different platforms are different, so it is important to understand the platform rules and choose the appropriate platform according to your own situation.

1. What are the short video revenue platforms?

Currently, the main short video revenue platforms on the market include Douyin, Kuaishou, Weishi, Bilibili, etc.

1. Douyin: As one of the most popular short video platforms, Douyin provides a wealth of creative tools and display stages for creators. Douyin's revenue mainly comes from advertising sharing, live streaming rewards, product showcases, etc. Creators can attract fans through high-quality content, thereby gaining the favor of advertisers and realizing advertising sharing. Douyin’s live broadcast function also provides a source of income for creators, and users can support their favorite creators through rewards. Creators can also use Douyin’s product showcase function to promote their own products or cooperative products and obtain sales commissions.

2. Kuaishou: As a short video platform characterized by being down-to-earth and close to life, Kuaishou also provides a wealth of income channels for creators. Kuaishou’s revenue mainly comes from advertising sharing, live broadcast rewards, e-commerce transactions, etc. Similar to Douyin, Kuaishou creators attract fans through high-quality content, thereby gaining the favor of advertisers and realizing advertising sharing. Kuaishou’s live broadcast function also provides a source of income for creators, and users can support their favorite creators through rewards. Kuaishou is also actively developing e-commerce business, and creators can earn profits through e-commerce transactions.

3. Weishi: Weishi is a short video platform launched by Tencent. Although its market share is relatively small, it also provides income opportunities for creators. Weishi’s revenue mainly comes from advertising sharing, video payment, live streaming rewards, etc. Creators can attract fans through high-quality content, thereby gaining the favor of advertisers and realizing advertising sharing. Weishi has also launched a video payment function, where creators can set their original works to be paid to watch, thereby earning income. Weishi’s live broadcast function also provides a source of income for creators, and users can support their favorite creators through rewards.

4. Station B: Station B is a short video platform with young people as its main user group, featuring two-dimensional and ACG content. Station B’s revenue mainly comes from advertising sharing, live streaming rewards, membership payments, etc. Creators can attract fans by producing two-dimensional, ACG and other related content, thereby gaining the favor of advertisers and realizing advertising sharing. The live broadcast function of Station B also provides a source of income for creators, and users can support their favorite creators through rewards. Station B has also launched a membership payment function, where members can watch some paid content, and creators can earn profits from it.

2. How is short video revenue calculated?

The revenue calculation methods of short video platforms vary, but they are mainly divided into the following categories:

1. Advertising sharing: The short video platform will calculate the revenue based on the amount of content played by the creator. , user likes, comments, shares and other data to allocate advertising revenue to creators. Typically, the distribution ratio of advertising revenue is between 50% and 80%, depending on platform policies and the performance of the creator.

2. Live broadcast reward: Live broadcast reward is a way of instant income for short video platforms. During the live broadcast of the creator, the audience can express their love for the creator by sending gifts, and these gifts can usually be exchanged for cash income. Different platforms have slightly different gift redemption ratios and withdrawal methods, and creators need to operate according to platform policies.

3. E-commerce transaction: The e-commerce transaction function on the short video platform allows creators to recommend their own products or cooperative products to fans and obtain sales commissions. Creators can guide fans to purchase products by sharing product links, QR codes, etc. The proportion of sales commission depends on the platform policy and product type.

4. Video payment: Some original works on the short video platform can be set to pay for viewing. After the creator sets the work to be paid, viewers need to pay a certain fee to watch it. Creators can adjust payment strategies based on the popularity of their works and market demand.

The short video platform provides multiple revenue channels for creators. Creators can attract fans through high-quality content and achieve revenue from advertising sharing, live streaming rewards, e-commerce transactions, etc. In order to obtain stable income on the short video platform, creators need to continue to innovate and improve content quality to meet the needs of users. Understanding the revenue policies and calculation methods of each platform is also the key for creators to obtain revenue. In future development, short video platforms will continue to improve the revenue distribution mechanism and provide more opportunities and space for creators.

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