Honor foldable family welcomes small discount, Honor Zhao Ming confirms that Flip small folding phone will be released soon

At this year’s 2024 MWC World Mobile Communications Conference, Honor CEO Zhao Ming once revealed to the media that Honor’s upcoming Flip small folding phone is currently in the final stage internally. Although this news was not officially announced, it still triggered extensive discussions in the industry. On the one hand, Honor has not yet entered the field of Flip small folding mobile phones before, but it has already accumulated rich experience in the horizontal folding screen mobile phone market and is considered a experienced player - as early as November last year, Honor's own production line of folding phones Production has exceeded 1 million units.

In addition, "Honor launches Flip small folding phone" may be seen as a response to previous rumors that some mobile phone manufacturers have given up on small folding phones. One company leaves the market and another joins, which shows how competitive the folding screen mobile phone market is. In this field, it will be difficult to gain a foothold without sufficient technical strength. Only companies with strong strength can stand out in this competition.

Obviously, every development of Honor in the folding screen market affects the nerves of the industry and attracts much attention.

Small folding screen mobile phones are about to usher in a new competitor, Honor. Honor is fully prepared to meet this challenge, and a tough battle is about to begin.

In an interview at the 2024 spring flagship new product launch conference, Honor CEO Zhao Ming once again revealed news about the Honor Flip small folding phone to the media.

Honor plans to launch a small foldable product in 2024, which will continue the brand’s consistent values ​​and product concepts. They are committed to bringing unique product experiences to consumers, which is also their goal in the field of small folding products.

In this interview, Zhao Ming made it clear to the media, “Today, Honor’s folding screen mobile phone has become the thinnest and lightest in the industry, and it really has the experience of a candy bar. When Honor made a small folding screen , we also start from this dimension and want to give consumers a unique product experience.”

From Zhao Mingxin’s confident interview, it can be clearly felt that Honor has made sufficient preparations for this time, and all preparations The work is all ready, just waiting for the announcement of "Dongfeng".

So what unique experiences will this Honor foldable bring? Based on the previous revelations from some digital bloggers, it is not difficult for us to make a simple guess.

##In the revelations of many digital bloggers, they all mentioned it invariably When it comes to the term "a school of its own", it emphasizes that Honor's upcoming small foldable phone is significantly different from the products currently on the market.

For example, Qinghai Lake battery? As we all know, the battery capacity of small folding screen mobile phones cannot be increased due to the existence of structural hardware such as hinges. The Honor Qinghai Lake battery has the attributes of being thin, light and high-density, and has been used in Honor's horizontal folding screen mobile phones and the Honor Magic series. If used on small folding screen mobile phones, it will naturally bring greater battery capacity. At the same time, it also ensures a thin and light body design.

For example, more powerful performance? Small folding screen products tend to be more feminine in positioning, and there are certain compromises in performance. As for the small folding screen product launched by Honor this time, blogger @digitalchat.com broke the news that Honor’s new product will be equipped with the Snapdragon high-performance platform. , which undoubtedly breaks the performance limitations of traditional small folding screen mobile phones.

Like more reliable screen material? The reliability of foldable screen mobile phones has always been criticized by consumers. At the just-concluded Honor press conference, Honor brought Honor Diamond Rhino Glass to the Magic6 Ultimate Edition and Porsche Edition. According to reports, the overall drop resistance of Honor Diamond Rhino Glass has been increased by 30%. In harsh scenarios such as marble, asphalt roads, and gravel roads, it can also achieve a 10-fold increase in drop resistance in all scenarios.

So can Honor’s small folding screen also fully enter the era of zero film?

What about an eye protection screen? As we all know, Honor has always been the leader in screen eye protection, from the "Oasis Eye Protection Screen" launched on the Honor 100 series, to the 4320Hz ultra-high frequency PWM dimming on the Honor Magic6 series, and the Honor Magic RSR Porsche version. "Stacked Oasis Eye Protection Screen" technology... In the past three years, Honor has invested more than 1 billion yuan in the research and development of eye protection screens and obtained more than 100 eye protection-related patents. With the support of strong R&D capabilities, the Honor Flip will definitely surprise the industry in terms of screen eye protection.

Of course, the above revelations are just the tip of the iceberg of the product. It is reported that Honor’s small folding phone will have a larger external screen size, and may use new materials and be equipped with the third-generation Snapdragon 8 platform; it will be more masculine in design and will have a unique design and larger screen size. The external screen size is a selling point...

Although these revelations have not been officially confirmed, after all, Zhao Ming clearly mentioned "being different" in the interview. Since he "dare to be the queen of the world", then Honor will A lot of observation and thinking must have gone into the development of this little foldable phone.

In short, the unique experience innovation brought by Honor’s first small folding screen phone will definitely exceed our imagination.

Written to the end

According to DSCC’s latest folding/rollable display shipments and technology report, foldable smartphone shipments increased 33% year-on-year to 4.2 million in the fourth quarter of 2023 Department, the fourth highest in history. A survey report also from IDC shows that China’s foldable screen mobile phone market will ship approximately 7.007 million units in 2023, a year-on-year increase of 114.5%. Since the first product was launched in 2019, China's foldable screen mobile phone market has grown by more than 100% year-on-year for four consecutive years.

Although the current smartphone market has entered the stock competition stage, various data have pointed out that folding screen mobile phones will become the next breakthrough in the smartphone market .

Adhering to the innovative concept of "two-wheel drive", Honor was the first to have insight into this industry change. From July to October last year, Honor took the lead in launching the "triple combo" of folding screens, starting from experiencing the almighty Magic V2 , to the Honor V Purse which is a stunningly beautiful, technological and fashionable item, to the Honor Magic Vs2 which is a breakthrough in thinness and lightness and is the main folding choice. The release of three folding screens also marks that Honor is breaking through the high-end The market has solidified, and it has jumped into the high-end track led by folding screens.

Honor has not released a small foldable phone before, but in the entire folding screen phone market, Honor is a veteran player with many battles. More importantly, with the upcoming launch of the Honor small folding screen, Honor will join the ranks of Huawei and become a manufacturer with both external folding, large folding, and small folding technologies. It will also be the only one with a full layout on the folding screen track. player.

This will undoubtedly further enhance Honor’s competitiveness in the folding screen market. At the same time, as a new player in small folding screens but an experienced player, Honor will also bring benefits to the entire folding screen market and users. Come for more diverse choices.

Let’s look forward to it together!

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