Google's wearable brand Fitbit updates its logo to Google Fitbit and abandons the Fitbit by Google logo

According to news from this site on March 19, the wearable device brand Fitbit, which Google completed its acquisition in 2021, recently updated its brand logo to Google Fitbit, abandoning the previous Fitbit by Google logo.

##▲ Fitbit’s new official website

##▲ Fitbit's old official website (March 12)

The new logo only retains the Google Fitbit text, uses Google Sans font, and abandons the previous dotted logo of the Fitbit brand.

▲ Left: Old Logo, Right: New Logo

Previously, the Fitbit by Google brand was removed from the Fitbit official website, promotional materials and Sense 2. Used in the packaging of watches and bracelet products such as Versa 4 and Charge 6.

This site reported that in February this year, Google announced that it would integrate the Pixel, Nest and Fitbit teams and reorganize them into the

Devices & Services (Devices & Services) team. The Fitbit brand update is expected to be a subsequent impact of this team reorganization.

As part of this reorganization, Fitbit co-founders James Park and Eric Friedman are leaving Google, along with other Fitbit leaders.

#In January 2021, Google successfully acquired Fitbit. Parker, vice president and general manager of Fitbit, continued to stay on and launched Pixel Watch and Pixel Watch 2. His last public appearance was in October last year.

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