Wuling Hongguang MINIEV’s third-generation macarons are officially announced and co-branded with NetEase’s “Egg Boy Party”

Today, Hongguang MINIEV’s third-generation macaron and the national game “Egg Boy Party” officially announced their official joint name. With the theme of "Champion Macaron, take you to the new year", the two parties will lead young users to start a joyful and innovative experience through a series of online and offline dream linkage activities. From March 23rd to 24th, the "Champions United Cuteness Party" themed pop-up event created by both parties will be airborne at Jinan Shimao Plaza, continuing to release happy energy.

Hongguang MINIEV Its trendy attributes continue to inspire young people’s enthusiasm for fashion creation. The third-generation Macaron, launched in November 2023, follows the trendy genes of the Hongguang MINIEV family and is favored by "Wuling girls", becoming a "phenomenal hit" in the new energy market.

As of February 2024, the Hongguang MINIEV family has achieved cumulative sales of more than 1.2 million units, locking the sales champion in the mini electric vehicle market, continuing to lead the development of market segments, and providing more choices for people's transportation.

As a national original paradise game, "Egg Boy Party" combines the entertainment and social aspects of a party game, and has been chosen and loved by 500 million users. Its extremely free game mode has brought together a large number of young users who are keen on trendy creative culture. Among them, the park map can be freely made by players. The levels and buildings in the map can be combined as desired, and other players can be invited to play and complete the levels. It is a Danzai player. One of the main forms of entertainment.

Currently, millions of players have participated in the map creation of "Eggboy Party", with hundreds of thousands of maps released every day. Playing with Eggman has become the latest trendy social activity among young people.

The same happy trendy gene brings inspiration to the third-generation macarons and "Egg Party", allowing young users to use their imagination to explore a new world of joy.

Multiple creative interactive gameplay, release happy energy to your heart’s content

Hongguang MINIEV, a million-selling game, and the national game "Egg Boy Party" with 500 million players have dual top streams The powerful alliance will launch a series of novel interactions covering both online and offline, and release happy energy with young people!

Since its launch, Hongguang MINIEV has relied on its unique fashion creation potential to become an outlet for young people to express their independent personality and embark on a cross-border fashion play journey. It has successively cooperated with the world's authoritative color agency Pantone and Guocha beauty brand "Perfect Diary" and fashion magazine ELLE have launched cross-border cooperation to continuously release trendy genes and bring unlimited fun to young users.

The popular mobile game "Egg Boy Party" is also willing to cooperate with brands related to all aspects of Generation Z's life. It has joined hands with well-known IPs such as Quduoduo, Mixue Ice City, and Sunac Paradise to continue to circle the circle. Pink young users. The colorful car colors and cute and rounded appearance design of the third-generation macarons are highly consistent with the colorful painting style and cute eggboy image in "Eggman Party", presenting an exclusive pleasant and comfortable visual look and feel.

This time the third-generation Macaron and "Egg Boy Party" have dreamed of joining together to create a third-generation Macaron Egg Boy joint car sticker and a joint trendy car. In addition, the customized theme game park map: "Hongguang MINIEV-Enjoy the Spring Together" will also be launched in "Eggman Party" on March 19. In the customized map, players can control Eggman to drive the third-generation Macaron through levels, and provide The game adds more cool fun. Go to the park interface in the game and search for "Hongguang MINIEV-Enjoy the Spring Together" to experience it!

Breaking the dimensional wall of trend creation, the theme flash mob will land in Jinan

On March 23rd and 24th, Hongguang MINIEV’s third-generation macarons will join hands with the “Eggman Party” in Jinan Shimao The square launched a pop-up event with the theme of "Championship Cuteness Party" to extend happiness from online to offline. At that time, the third-generation Macaron × "Egg Boy Party" jointly branded trendy car will make a surprise appearance, and users can experience the Q-cute new car up close. A variety of themed fun check-in activities have also been set up on site, and a wealth of exquisite gifts have been prepared for attendees, so stay tuned!

Variable cross-border marketing promotes the advancement of fashion creation. As the world's fastest single new energy model to reach one million sales, Hongguang MINI EV is more than just a means of transportation. It has become a popular fashion item with its own social attributes and continues to set off a cultural trend. In the future, Hongguang MINIEV will give full play to its advantages in fashion innovation and bring more surprising experiences to young people!

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