iPhone 15 insists on starting with 128GB, Apple uses cloud storage to ease users' storage anxiety

A report on March 19 pointed out that although Android phones are now generally equipped with 512GB or higher storage capacity, Apple’s iPhone 15 series still insists on 128GB as the entry-level capacity. This decision does not seem to cause concern from Apple, who seem to have their own strategic plan.

In order to alleviate consumers' concerns about insufficient storage space, Apple recently released a promotional video emphasizing that even the 128GB iPhone 15 can meet most users' needs. The video specifically emphasizes the cloud storage (iCloud) feature, suggesting that users can purchase additional iCloud storage by purchasing additional iCloud storage. 15 is enough for use, but in actual use, just one WeChat application may occupy a large amount of storage space, forcing users to consider purchasing additional cloud storage or upgrading the storage capacity of their mobile phones. Currently, iPhone In the 15 series, even the Pro version starts at 128GB, and only the higher-end Pro The Max version starts from 256GB. This strategy is seen as part of Apple's business plan to maximize profits through storage capacity differentiation.

Consumers don’t seem to buy into Apple’s promotional strategy. Many users said that whether they are purchasing additional cloud storage space or upgrading the storage capacity of their mobile phones, they need to pay extra fees, which undoubtedly increases the cost of using iPhone. Some consumers have even been vocal in pointing out that Apple should offer more storage capacity options instead of trying to solve the problem by pushing cloud storage.

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