World of Warcraft: Players in the Asian server continue to lose, the tower test starts with a bang, and Blizzard becomes the biggest joke

Even though players have been complaining about the decline of World of Warcraft, World of Warcraft was still the king of domestic MMO games before the closure of the national server. With the closure of the national server for more than a year, the domestic MMO game market has also undergone earth-shaking changes. This change has not only put Blizzard into a situation of internal and external troubles, but also made Blizzard the biggest joke.

1. What is "internal worry".

The so-called "internal concern" is the situation of World of Warcraft itself. From the census of daily active players of foreign MMO games, we can see that the number of active players in World of Warcraft Classic has plummeted. Even though the 100% experience buff was opened in the P2 phase of the exploration server, it still failed to regain its popularity. The WLK version, exploration server, and hardcore server have permanently reached level 60 and only have 300,000 daily active players at once. It has completely become a niche game.

Compared with the global data, the data of the Asian server is also very ugly. This is the WCL active character data within the 30 days of the Asian server exploration season, 4 servers added together There are less than 80,000 characters.

Maybe many players think these statistics are inaccurate. After all, not every player will upload their own WCL data, but we can also get some clues from the changes in gold coin prices.

The price of gold coins in the WLK version has been falling. The price of Time Badge is basically rising every week at 1,000 gold coins. It has now reached 10,000 gold coins and has also reached the melting point. .

The price of gold coins in the exploration server is also falling rapidly. Taking the Lone Wolf Server Alliance as an example, a week ago, the gold price received by merchants was around 0.28, and the gold selling price was over 0.3 , the current price for merchants to receive gold has dropped to around 0.23, and the price for selling gold is around 0.24.

In addition, the number of players in the game is also visibly decreasing. Whether it is alt leveling or the number of full-level group copies, it is necessary to Knowing this is still a weekend situation, there are fewer studios.

What was your life like in the Chinese server of World of Warcraft? Looking at the tragic situation after the closure of the national server, Blizzard is probably regretful.

2. What is "foreign invasion"?

The so-called "foreign invasion" refers to the impact of competing games on the MMO market. After the closure of the Chinese server, NetEase launched a mobile game called Ni Shui Han, which continued to perform strongly in the second half of last year and became the well-deserved No. 1 MMO in China. Although many players believe that World of Warcraft is the purest MMO, Ni Shuihan mobile game could beat World of Warcraft in terms of number of players and revenue level at that time.

As the time span entered March 2024, Goose Factory’s tower also started testing, and it started with a bang, and the number of people in line soared to nearly 20,000. You must know that this is still a deletion test. If the game Goose Factory can satisfy MMO players after it is truly launched, it is very likely to take away a piece of the cake from the domestic MMO game market. Although judging from the current experience, it is still difficult.

Before the closure of the national server, World of Warcraft was the dominant player in the country. A year after its closure, World of Warcraft fell into a situation of internal and external troubles. This can be regarded as Blizzard personally sending itself to the point of no return. As time goes by, players have gradually lost interest in Blizzard games. Even if they come back, how many players have reasons to continue playing?

The recent return vote conducted by Sina Games also proves that players’ enthusiasm for returning is gradually waning.

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