Should Baijiahao make short videos or medium videos? Which one has higher returns?

Baijiahao is a well-known self-media platform. Many authors create and share their articles through Baijiahao. However, Baijiahao currently also provides short video and medium video functions. So, should you choose to make short videos or medium videos? Which one is more profitable? This article will explore these issues in detail.

With the rise of short video platforms, more and more self-media authors are beginning to pay attention to video creation. As a well-known self-media platform, Baijiahao has also launched short video and medium video functions, which makes many authors have a difficult time - should they choose to make short videos or medium videos? Which form of video is more profitable? This article will This detailed analysis helps the author make a more informed choice.

The definition of short video and medium video Before discussing which form of video is more profitable, we first need to understand the definitions of short videos and medium videos. Short videos generally refer to videos that are less than one minute in length and are suitable for quickly conveying information and entertainment. Medium videos are relatively long, generally between a few minutes to ten minutes, and the content is more in-depth and detailed.

The advantages and disadvantages of short videos Short videos have higher transmission speed and scope, and can attract the audience's attention faster. Due to the short duration, viewers tend to have the desire to watch continuously, which increases the exposure and clicks of the video. However, short videos also have some disadvantages, such as relatively limited content expression and difficulty in discussing topics in depth.

Advantages and Disadvantages of Medium Video In contrast, Chinese videos are more flexible and in-depth in content expression. Authors can more fully present their opinions and insights, creating more in-depth content. This form of video is more suitable for discussing complex topics and in-depth thinking. However, the production and viewing time of medium-sized videos are relatively long, and there may be a certain amount of audience loss.

Income comparison and improvement methods From a revenue perspective, the situation is also different for short videos and medium videos. Since short videos are more likely to attract viewers to click and watch, their exposure and advertising revenue may be higher. China Video is suitable for authors with professional knowledge and in-depth explanations, and its income will also be affected by factors such as precise user groups and brand cooperation.

In order to increase the revenue of videos, authors can pay attention to the following aspects: (1) Seize hot spots: Create videos based on current social hot spots and hot topics to increase exposure and clicks. (2) Well-produced: Improve the quality of the video, including pictures, soundtrack, editing, etc., to attract the audience's attention. (3) Interact with readers: reply to audience comments, establish fan interaction, and enhance the participation and dissemination of the video. (4) Multi-channel promotion: Promote on other social media platforms to increase video exposure and clicks.

Short videos and medium videos each have their own advantages and disadvantages, and income will also be affected by a variety of factors. In order to obtain higher profits on the Baijiahao platform, authors need to choose appropriate video formats based on their own strengths and target audiences, and improve the quality of their videos by capturing hot topics, producing well, interacting with readers, and promoting through multiple channels. and exposure. Only through continuous efforts and innovation can we achieve success in video creation on the Baijiahao platform.

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