Technology peripheralsIt IndustryTinghuajiu responded to being named at the 315 Party: a special team was set up to carry out comprehensive rectification
According to news from this site on March 16, the "miraculous Tinghua Wine" was sold for more than 50,000 yuan and boasted miraculous effects. The 2024 CCTV 315 Party held last night exposed the "miraculous Tinghua Wine". In response, Tinghuajiu officially responded.
Tinghuajiu officials stated that they attach great importance to the issues mentioned in the CCTV March 15 report and set up a special group as soon as possible. Carry out comprehensive inspection and rectification work. Tinghuajiu stated that when staff introduced the product to customers, they mentioned the health functions and customer cases of Tinghuajiu. However, introducing health functions when promoting food and alcohol is prohibited by law, and this behavior is wrong. . The company has summoned marketing staff overnight to standardize the terminology and strictly require compliance with laws and regulations when promoting products.
Officially stated that regarding the Tinghuajiu reported by CCTV on March 15, "The combination of alcohol and cooling agents can regulate sexual function, protect the cardiovascular and cerebrovascular systems, promote liver cell regeneration, anti-tumor, improve immunity and sleep quality." "Usage" international patent application is a utility invention patent, which is currently in the international publication stage. The company has never used this patent application for advertising.
The official website also stated that the production process of Tinghua wine is obtained on February 22, 2022. The authorized "Method for Preparing Cool-mouth Liquor by Using Fortified Koji" (Invention Patent No.: ZL 201810068982.6) and the "Method for Re-Brewing Old Liquor" (Invention Patent No.: ZL 202310336968.0) authorized on March 12, 2024, Not adding mint or mint extract to wine.
This site learned from the 315 Party that starting from 2020, a Tinghua wine known as "high-end business liquor" will appear in the consumer market In just three years, this flower wine can be seen everywhere. "The standard package is priced at 5,860 yuan, and the premium package is priced at 58,600 yuan!" The expensive price is also surprising.
315 Party reporter visited a Tinghua Wine experience store. The advertisement in the store showed: This wine has the effects of enhancing immunity, improving sleep, ensuring male erectile function, regulating physiological disorders, and anti-aging. . The Advertising Law of the People's Republic of China clearly stipulates that alcoholic beverage advertisements shall not expressly or imply that drinking alcohol can relieve tension and anxiety, increase physical strength, etc. The promotion of Tinghuajiu violates these regulations.
Related reading:
"Sold for more than 50,000 yuan, boasting miraculous effects!" 2024 CCTV 315 Party Exposes "Amazing Tinghua Wine""
2024 CCTV "3·15" Party Special Topic
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