The dating platform has deep tricks, and the 2024 315 party exposed the website "throwing bait to screen whether customers have money"

News from this site on March 15, "High-quality opposite-sex resources, zero-threshold attractive advertisements, and conclusive success stories." The rapid rise of website apps in recent years has greatly promoted the efficiency of dating between urban men and women. , now more and more modern urbanites tend to use matchmaking agencies to find life partners, which is a quick way to happiness. However, when love and business are intertwined, and sincerity and interests collide, do you know the secrets hidden in dating websites?

In December 2023, the 315 Party reporter successfully passed the interviews of many dating companies, including Zhenai.com, Century Jiayuan, Love Class, etc., and became a "marriage matchmaker" .

In the professional training, the lecturer emphasized that the first step is to "throw bait" and fabricate a "virtual person" that suits the customer's wishes; and then "" through the customer's consumption habits, deposits and other information Screen whether customers have money"; next, "block other possibilities for customers", let customers regard marriage and love platforms as their only hope, and use pain points such as age anxiety, fertility anxiety, and the feelings of children after divorce to induce consumers The purchase price of membership services can easily reach tens of thousands of yuan.

##After this process, consumers can really help on the platform Next, have you found the “right person”? Someone reported to reporters that "[Through the platform] I established a relationship,

and then found out that the other person is not single".

During the experience, the reporter found that the “matchmakers” of these marriage and love platforms all guaranteed that the company operated a serious marriage and love platform. They promise to screen out dishonest members and members with serious illnesses to ensure the safety of customers during the marriage search process.

However, the reality is not so rigorous. Jiayuan’s training instructor said, “We can’t verify the things you said about his hidden illnesses.” A training instructor from Zhenai.com said, "Why do you have to judge? If he says he is not married, he is not married."

#2024 CCTV “3·15” Gala Special Topic

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