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Recently, NetEase's 2024 opening masterpiece, the flagship martial arts open world game "The Condor", officially announced that all direct-sold fashion and accessories in the official mall will be permanently priced at 9.9 yuan, vowing to bring down the price of MMO! After the news was released, it immediately became a hot search topic on Weibo, but it also faced some doubts.
Today, the head of the War Spirit Studio, the development team of "The Condor", personally wrote a letter to players, declaring that "the outrage of our peers has strengthened our determination to bring down the price of MMO" and shouted The slogan is "Clothes and accessories sold directly in the mall are always 9.9 yuan, and all fashions are not subject to paid draws, allowing MMO players to be truly free." The following is the original content:
Everyone Well, I am Iron Man, the head of War Spirit Studio.
Yes, that’s the man who said that the direct sales of "The Condor" cost only ninety-nine yuan.
As a game producer and an ordinary player, I would like to take this opportunity to share my thoughts with you.
First of all, let me say one more thing to the young heroes who missed yesterday's excitement:
We have decided that all direct sales of fashion and accessories in the mall will always be 9 yuan 9!
We establish evidence!
Many friends are questioning:
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What is the scope of “Permanent 9 yuan 9”? "
"Are you playing a new word game? "
"The direct sale only sells for 9 yuan and 9, so there must not be many sets for direct sale in the mall."
"You can't just put a blind box into a blind box to get money for a good-looking thing, right? "
"Are you going to start an industry price war? "
I can now clearly say that "Permanent 9 Yuan 9" includes:
All fashions and accessories priced at 9 Yuan 9 during the fourth test;
Public beta All fashions and accessories directly sold in the mall;
All directly sold fashions and accessories newly launched in the mall after the public beta;
There is no paid lottery for all fashions and accessories!
In other words, whether it is the fashions such as Rui Hexian and Yanliu Yingfei that everyone saw in the mall, or the new fashions that will continue to be put on the mall after the public beta, the price will never exceed 99 gold. Ingot!
Some friends may question the "direct sales" when they see that high-quality fashions are all based on blind box draws. You can rest assured that we have decided to cancel the fashion draws in Huadian and all paid fashions will be sold. Direct sales in the mall. All fashions that are not directly sold in the mall can be obtained for free through exploration, plots, achievements, copy drops, etc.
To summarize: No fashion, no fashion, no fashion!
Research and development records, the image quality is severely compressed, and does not represent the final quality of the game
We promise here that the number of fashion sets will reach at least 200 within 3 months of launch , the art students of the project team work day and night to ensure that high-quality national style fashions are put online every week.
Research and development records, the image quality is severely compressed and does not represent the final quality of the game
Some people may ask: "The feedback from the four beta testers is already very negative, so why are you still starting a 9 yuan 9 price war? Are you really not afraid that your product will not be profitable? ". Talking about the reason, to put it more loftily, it is the vision of "making slow money and paying for what you like" that we set at the beginning of the project. If the game wants to operate healthily in the long term, making slow money is a must. We also know that , just shouting slogans is meaningless, so many of our designs block the retreat of traditional commercialization. For example:
We are the first "one server in the world" game in the industry. We will not open new servers or roll out servers. , directly and fundamentally blocking the way for users to cut leeks;
We are the first game in the industry with "no rankings and no routine", forcing ourselves to improve content and quality;
We are the first "open world industry UGC" game in the industry. Millions of players participate together, directly handing over the design rights to the players;
Now, we shout "Permanent 9 yuan 9" "Maybe this will really lead to a sharp drop in revenue, but this is the only way to make slow money. We also believe that today's players are very rational and are willing to pay for their favorites. What they dislike is malicious force. Krypton, induced consumption, we are also players ourselves, and I am also disgusted with games that look ugly and make a quick buck and run away. These games are often just short-lived.
There is an advertising slogan that I like very much It’s: “Good stuff, not that expensive.” If a player likes Condor Shooting and is willing to spend 100 yuan in the game, I would rather the player buy ten sets for 9 yuan and 9 with their eyes closed, instead of buying one set after repeated entanglements. 98 yuan.
The Condor is a "universal server". You can safely and boldly collect various appearance fashions. You don't have to give up the purchased fashions for your current character just because you want to go to a new server with your friends. - Like it Just buy, buy whatever you want. This is the freedom to dress!
Once we accept this setting, we suddenly find that things that were difficult before suddenly become easy.
For example, we found that it is very difficult to accurately price fashion. There are a lot of free costumes in the game that are very good-looking. I think the costumes from the Beggar Gang and Baituoshan sect are very good-looking. This makes me think that it is not worth spending 2888 gold ingots to buy a set of Ruihe Xian. On the other hand, different members of the development team have very different preferences for different fashions. Which set is more expensive and which is less expensive is a subjective judgment. In the end, everyone is treated equally, and all are 9 yuan and 9 yuan.
For another example, our knight can wear the protagonist's costumes, and I can dress up Ronger. This is something we think is cool, but we are worried that players will complain that this is inducing players to spend more money. More money buys more fashion. Now the direct floor price is 9.9 yuan, so this worry no longer exists!
Research and development records, the image quality is severely compressed, which does not represent the final quality of the game
In the final analysis, we hope that players buy fashion clothes because they like it, without having to worry about it. price.
At this point, I suddenly feel as if a big stone has been lifted from my heart. There is no way out, so I can only move forward. My colleagues who were involved are sorry.
Young man, are you afraid of entering the game alone?
Those who are interested will meet each other on a narrow road, so why be afraid!
Maybe, this is the meaning of "xia"!
On March 28th, the public beta of Condor is waiting for you.
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