Heavy! Blizzard’s national server has officially announced that its return time has been set, and its agency method has changed.

Last night there was another big news, news from Jinghe. NetEase will officially announce the return of the Blizzard game national server as soon as the end of March or early April. This time, the operation of the Blizzard national server will be operated by NetEase Interactive Entertainment Guangzhou and Leihuo will be responsible. marketing. This is consistent with the content revealed by Zhang Dong, the former head of NetEase Blizzard.

And the author also stated: "fidelity".

Let’s take a look at the specific content.

The first is the official announcement time of Blizzard's national server. Jinghe said that it will be within one month, that is, within the period from the end of March to the beginning of April, and then it will be operated by NetEase Guangzhou, and Leihuo will be responsible for marketing. This is consistent with what Xiao O shared with everyone before. The agency method has changed. Instead of setting up a separate company to take charge, the two major business groups of NetEase Games have jointly taken charge of Blizzard games to show their attention.

As for why Leihuo entered the game, Jinghe said there were two reasons.

Firstly, after the national server was suspended, "Ni Shuihan" opened a Warcraft veteran server to accept a large number of World of Warcraft players, and all elements related to World of Warcraft in this veteran server were deleted at the end of last year. In addition, Leihuo's new game will be launched for testing on April 1, which is close to the return time of the Chinese server. There may be marketing linkage between the two parties.

Another core reason why Lei Huo is responsible for the marketing of Blizzard’s national server is because he is interested in the IP value of Blizzard’s games. It is understood that with the return of Blizzard's national server, Leihuo is expected to obtain the IP authorization of "World of Warcraft" and develop a mobile game version of "World of Warcraft". NetEase has always wanted to develop a mobile game of Warcraft, but due to failure to reach an agreement with Caldick, it finally launched a game called "Diablo: Immortal". Immortal success also allowed both parties to see the value of Blizzard's IP in mobile games.

The specific time point for the return of the national server

According to Jinghe, according to insiders, the return time of the national server will be carried out according to the update rhythm of "World of Warcraft".

According to the World of Warcraft 2024 schedule released by Blizzard, there are four major updates this year, namely 10.2.5, 10.2.7, the eve of 11.0 and the official opening of 11.0. At present, 10.2.5 has been open for a long time, and it is most likely to return together with the 10.2.7 version in early spring (March-April), and it will not be later than the eve of 11.0 (June).

At present, it seems that although NetEase has re-established the national service agency team, after Microsoft acquires Activision Blizzard and Cordick leaves, the cooperation between it and Microsoft will No more obstacles. The two parties currently have another game "Minecraft" that they have cooperated with for many years.

I hope that this cooperation between the two parties can last for a long time. We really don’t want to experience such a plot again.

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