Apple will account for more than half of Japan’s mobile phone market in 2023, Lenovo tied for fifth place

The latest data released by research firm IDC shows that Japan’s smartphone shipments will be 30.3 million units in 2023, a decrease of 11.6% from the previous year. Among them, iPhone sales fell by 6.1%, and Android phone sales fell by 16.3%. From the perspective of brand ranking, Apple is far ahead with more than half of the market share, Google has grown significantly, and Lenovo and Kyocera are tied for fifth.

According to CNMO reports, four of the top five brands have experienced declines in market share and shipments, while Google has become the only one with a higher market share. A brand that has grown significantly in one year. Pixel phones have made significant progress in terms of market share, growing more than 7 times in one year from 1.5% to 10.7%, very close to the market share of second-place Sharp (10.9%). This demonstrates Google's impressive growth in the smartphone market and demonstrates its ability to compete in a highly competitive market. Google's success also reflects consumers' recognition and favor of its products, laying a solid foundation for its future development.

Lenovo includes both FCNT (formerly Fujitsu) models acquired by the company, as well as Motorola models, which it shares with Kyocera in fifth place, both with a 2023 market share of 5.4 %.

Relatively speaking, the market share of Japanese local mobile phone brands has changed slightly. However, as a domestic manufacturer in Japan, Sony’s Xperia mobile phone did not enter the top five in 2023.

Japanese media reported that as of 2022, Sony Xperia mobile phone market share was 7.6%, ranking fifth that year. With Kyocera and Lenovo in fifth place in 2023, Sony's market share is smaller at 5.4%, meaning its market share has fallen by at least 2.2% in a year. A simple calculation shows that Japanese shipments of Sony Xperia mobile phones will be reduced by at least 30% in 2023.

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