Global TV shipments in 2023 hit a ten-year low of 201 million units, a year-on-year decrease of 1.6%

According to news from this site on March 11, according to the latest "Global TV Brand Market Shipment Quarterly Tracking" data released by Luotu Technology, throughout 2023, the global TV market brand complete machine shipments reached 2.01 billion units, a year-on-year decrease of 1.6% in 2022, hitting a new low in the past decade.

##▲ Picture source "

Runto Luotu Technology Research" official public account, the same below

Among them, LCD TV shipments were 196 million units, a year-on-year decrease of 0.9%; OLED TV shipments were 5.48 million units, a year-on-year decrease of 20.6%. On the other hand,

The average size of global TV shipments in 2023 will reach 49.3 inches, an increase of 1.6 inches from 2022. It can be seen that the trend of large screens is obvious.

From a regional perspective, shipments in the three major markets of North America, Latin America and Eastern Europe achieved year-on-year growth, with increases of 7.5%, 2.3% and 3.4% respectively. Shipments in Asia Pacific, China, Western Europe, and Central and Eastern Africa declined year-over-year by 0.2%, 8.4%, 11.5%, and 3.0%, respectively.

According to previous reports on this site,

The shipment volume of branded complete sets in China’s TV market in 2023 was 36.56 million units, down 8.4% year-on-year in 2022, also a ten-year low. Among them, there was a slight decrease of 0.5% in the first half of the year, and the decline expanded to 14.3% in the second half of the year.

In addition, Luotu Technology also announced the shipment report of the "top 7 traditional main brands" in the Chinese TV market for 2023 (note: Hisense, Xiaomi, TCL, Skyworth, Changhong, Haier, Konka),

The total product shipments of the above manufacturers reached 33.69 million units, accounting for 92.2% of the total market shipments, an increase of 1.5 percentage points year-on-year in 2022.

Reference

##Annual Report | Global TV shipments hit a ten-year low in 2023; there are only 201 million units left, a decline of 1.6%; Average size increased to 49.3 inches

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