JD.com is the first in the supermarket industry to offer guaranteed returns if you don’t like food.

php Xiaobian Banana will take you to learn about Jingdong supermarket industry's first "return if you don't like it" service. Customers who are not satisfied with the food they purchase can apply for a refund. This service makes consumers feel more confident when shopping and improves their shopping experience.

In 2020, Jingdong Supermarket launched the "refund if you don't like food" service, aiming to help pet owners solve the problem of replacing pets with new food if they don't like to eat, and reduce the resulting waste. This initiative provides pet owners with more convenience and choice, allowing them to purchase pet food with greater confidence. JD Supermarket’s innovative measures also lead the development direction of the industry and provide a good reference case for other e-commerce platforms. This kind of service has been continuously upgraded over the past four years. At present, the "guaranteed refund if you don't like to eat" service has expanded from a single pet food to brewed drinks, dried meat, puffed meat, and beans. There are nearly 2,000 products in more than 40 categories such as dried cookies, biscuits, chocolates, and Pu'er tea. Consumers who purchase products with a "Guaranteed Return If You Don't Like To Eat" label can apply for a return or refund if they do not like to eat, taste or texture the product within 15 days of receiving the order, and the remaining weight of the product is more than 70%.

The person in charge of JD Supermarket emphasized that they have been committed to meeting users’ actual needs for various new products. In order to improve the availability of diverse new products, they not only continue to expand product lines, but also try to lower the user's decision-making threshold for new products. By improving consumers' shopping experience and providing special services, JD Supermarket hopes to help new products enter the market quickly. This initiative aims to make it easier for consumers to access a variety of new products, thereby increasing their enthusiasm and confidence in purchasing new products.

On the occasion of Women’s Day, Jingdong Supermarket has launched a “Refund Free” service area at the March 8th Festival venue, which gathers products such as food, water, and pets. Consumers only need to log in to the JD.com APP and search for "If you don't like it, you will get a refund" to enter the event page.

For a long time, consumers’ complaints about buying cat and dog staple food online have mostly focused on “I bought a big bag, but the cat/dog stopped eating after one bite, and they had no place to put it, and they couldn’t bear to throw it away.” ". In order to solve this problem, Jingdong Supermarket pioneered the "guaranteed return if you don't like to eat" service. It is based on the true reaction of pets who can't speak, and takes "pets who don't like to eat" as the standard for providing after-sales services.

After consumers purchase products with the "Return for Free" label, within 15 days from the date of order receipt, if they do not like to eat, taste or texture, and the remaining weight of the product is less than 70 % or above, you can select "Return for free if you don't like it" on the after-sales page to apply. After passing the review, you can enjoy the return and refund service.

Since the launch of Jingdong Supermarket’s “refund if you don’t like food” service, the customer praise rate has reached as high as 98%.

Currently, on the basis of a single staple food for cats and dogs, this service covers nearly 2,000 new products in 40 categories, including brewed drinks, jerky, chocolate, and Pu'er tea.

In the "March 8th Festival" special event launched on Women's Day, there is also an exclusive section for the "Guaranteed Return If You Don't Like It" service, which collects Xianlang full-stage low-temperature baked cat food 4 pounds, Craving chicken flavor cat food 5.4 kg, Bernardine Pure Medium/Large Dog Full Price Adult Dog Food 15kg, etc. covering pet, snack food, grain and oil and other categories.

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