The EU's Digital Market Act comes into effect, and Apple opens its ecosystem to meet the challenge

Recently, the European Union has officially implemented the Digital Market Act, which clarifies the scope of responsibilities for digital service providers to curb unfair competition practices by large online platforms and protect consumers’ right to choose. This move has attracted widespread attention around the world, and has especially had an important impact on American technology giants.

According to the editor’s understanding, after the bill came into effect, Apple became one of the companies most affected. Under the pressure of the bill, Apple had to open up its long-closed ecosystem and bring a new app download experience to European users. Starting from March 2024, iOS users in Europe will be able to freely download apps from third-party stores, and will no longer be limited to Apple Apps Store.

# Apple specifically stated in a recent report that enabling sideloading will be subject to strict geo-location restrictions. Users can only take advantage of this new feature to download apps from third-party app stores when they are in the EU. Once users leave the EU, although they can continue to use and update apps they have downloaded from third-party stores for 30 days, they will not be able to install new third-party app stores or download new apps from them. Apple has made it clear that if you want to use the sideloading feature, your Apple The ID must be set to the EU region, and the device will detect the user's geographical location in real time to decide whether to enable the sideloading function.

This change not only poses a challenge to the business model of technology giants like Apple, but also brings a new competitive landscape to the entire digital market. In the game between open and closed, consumers may become the biggest beneficiaries. This means more choices and more attractive prices, as well as better product and service quality.

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