Douyin releases special announcement on low-priced SKU traffic diversion for merchants

php editor Banana Douyin platform has issued a special management announcement on the diversion of low-priced SKUs from merchants. The announcement aims to standardize the behavior of merchants on the platform and prevent bad behaviors such as low-priced SKU traffic from causing market chaos. Merchants must strictly abide by relevant regulations, ensure reasonable product prices, maintain platform order, and improve user experience. The announcement details relevant policies and penalties, reminding merchants to jointly maintain the platform ecology and promote the healthy development of the industry.

In order to improve consumers' shopping experience, we will continue to optimize the shopping platform environment, continue to review and remove fraudulent products that attract traffic at low prices. For those merchants who maliciously cheat and violate regulations, we will take more severe measures and upgrade their stores.

Special rectification plan:

For illegal products, the Douyin platform will carry out control measures such as product interception, reduction of exposure, removal and ban;

For merchants, they will be fined three times If you still fail to regulate product distribution in a timely manner or cheat to avoid review after the above, the platform has the right to take measures such as suspending business for rectification, closing the store, or deducting liquidated damages based on the actual situation.

The above is the entire content of the announcement on Douyin’s special management of low-price SKU traffic for merchants. I hope it will be helpful to all merchants!

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