Will the store be closed if its score is lower than 65? What's the impact?

php Editor Strawberry’s answer: A Doudian score below 65 does not mean that the store will be closed, but it will have a negative impact on the store. A low score can lead to lost customers, reduced sales, and even affect your brand image. It is recommended that store owners optimize services in a timely manner, improve ratings, and increase customer satisfaction. In a highly competitive market, high scores are not only a guarantee for a store's survival, but also a powerful tool for attracting new customers, so maintaining a good score is crucial.

Will the store be closed if its score is lower than 65?

The store will not be closed.

Douyin score is evaluated based on the store’s operating performance on the Douyin platform. It includes indicators from multiple dimensions, such as product quality, service attitude, after-sales processing, etc. By considering these indicators combined with user complaints and feedback, the system will give a score. Generally speaking, Doudian scores above 80 are considered excellent, and scores below 65 are considered low.

Douyin’s score below 65 may face the following situations and impacts:

May face the risk of being closed: According to Douyin’s regulations, if Douyin If the store score continues to be lower than 65 points, the platform has the right to choose to close the store. This is to protect the rights and interests of users and provide a better shopping experience. Therefore, low-scoring stores need to pay close attention to their Doudian scores and take measures to improve their scores to avoid the risk of being closed.

Damaged reputation: Stores with low scores often leave negative reviews and bad impressions on consumers. Consumers tend to choose stores with high scores to make purchases and are skeptical of stores with low scores. This will seriously affect the store's reputation and credibility, leading to a decline in sales.

Decreased exposure: The Douyin platform usually recommends more products and content from high-scoring stores, while reducing the exposure of low-scoring stores. This means that products from low-scoring stores may not be discovered and browsed by a large number of users, further weakening sales opportunities.

Reduced cooperation opportunities: Other merchants, KOLs and brands may choose to cooperate with high-scoring stores and ignore low-scoring stores. Because they prefer to cooperate with stores with good reputation and high reputation to ensure the quality and effect of cooperation.

In order to deal with the situation where Doudian score is lower than 65 points, here are some suggestions:

Focus on indicators and improve: Understand the evaluation indicators of Doudian score, and improve and optimize the weaknesses. Pay attention to product quality, service attitude and after-sales treatment to improve user experience and satisfaction.

Actively respond to user feedback: promptly respond to user complaints and feedback, and try our best to solve the problem. Actively communicating and handling user issues can reduce the number of negative reviews and improve scores and reputation.

Provide high-quality content and activities: Create interesting and valuable video content to attract more user attention and participation. Carry out promotional activities, provide discounts and gifts, etc. to increase users' motivation to purchase.

A Doudian score below 65 may bring a series of impacts and challenges, but it is not unsolvable. For low-scoring stores, it is crucial to pay attention to Doudian scores and take measures to improve them. By improving product quality, improving service levels, actively responding to user feedback, and providing high-quality content and activities, you can gradually improve your Doudian score and regain the trust and attention of consumers.

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