Does Douyin light sign cost money? What is the use of light signs?

php editor Xigua will answer your questions about whether the Douyin light sign is free and what the role of the light sign is. On the Douyin platform, the light badge is a special badge that represents the user's authority or activity on a certain topic. Currently, light cards do not require payment, but are obtained through users’ interactions and contributions on related topics. The function of the light board is to increase the user's exposure and influence on specific topics, making it easier for users to be discovered and followed by other users.

1. Does the Douyin light sign cost money?

Whether you need to pay a fee to obtain a light sign on the Douyin platform depends on the needs of the individual or merchant. Douyin provides two types of light boards, namely natural light boards and paid light boards. Depending on the user's purpose and budget, they can choose a method that suits them to get the illuminated sign they want.

Natural light sign is a form of advertising that is automatically matched based on factors such as user behavior and interests. Merchants do not need to pay extra fees, and these ads will display relevant content based on users' preferences. Merchants can improve their chances of being matched by organic signage by providing quality content and engaging videos.

However, Douyin also provides a paid light sign mechanism. Merchants can choose to place advertisements and pay a certain fee to obtain wider exposure and promotion effects. Paid signage can increase the merchant's exposure on the Douyin platform and attract more user clicks and attention. Merchants can choose a suitable form of paid light sign for placement based on their own needs and budget.

2. What is the use of illuminated signs?

Improve brand exposure: The illuminated sign appears prominently on the Douyin platform, which can effectively increase the exposure of the merchant's brand. When users watch the video, the illuminated sign is easily noticed and arouses the user's interest and attention.

Increase clicks and traffic: The appearance of illuminated signs can encourage users to actively click and learn more about the merchant’s content and products. By attracting user clicks, merchants can gain more traffic and website visits, thereby increasing sales opportunities and conversion rates.

Promote promotional activities: Merchants can use light boards to promote and promote special promotions, coupons and other marketing methods. By displaying relevant information on illuminated signs, you can attract users to participate in activities and increase users' enthusiasm for purchasing.

Guide users to pay attention and interact: The illuminated sign can also be used to guide users to follow the merchant's account and participate in interactive activities such as posting comments, likes, etc. By establishing an interactive relationship between users and merchants, users' recognition and loyalty to merchants can be enhanced.

In general, the cost of Douyin light boards varies depending on the needs of individuals or businesses. On the Douyin platform, natural light-up signs do not require additional payment, while paid light-up signs require merchants to choose appropriate advertising formats based on budget and goals. Whether it is a natural light sign or a paid light sign, its main function is to enhance brand exposure, increase clicks and traffic, promote promotional activities, and guide user attention and interaction.

Recommended reading:

How to display the Douyin light sign in other people’s homes? How much does it cost?

How to change the Douyin light sign? How to make the light sign red?

What is the Douyin light sign? How to upgrade?

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