Xiaohongshu launches general rules for the management of ecological issues and violations of transaction note content

php editor Xiaoxin introduces: Xiaohongshu has launched a new general rule for the management of ecological issues and violations of transaction note content, aiming to standardize user creation and publishing of content and improve the quality of platform content. This general principle clarifies the management standards and specifications for the content of transaction notes, including prohibiting the publication of false information, infringing content, etc., to protect the rights and interests of users and the healthy development of the platform. When users use Xiaohongshu to create trading notes, they must abide by relevant regulations, jointly maintain the order of the platform, and provide users with a better trading note content experience.

Overview of Chapter 1

The purpose and basis of the first item

In order to maintain the health of the ecological environment of the platform, create a good consumer shopping environment and standardize Xiaohongshu transaction notes The creation and sharing behavior of Hongshu Store Service Agreement" and other platform agreements and management rules, and the "General Rules for the Management of Violation of Ecological Issues in Transaction Note Contents" are specially formulated.

Article 2 Applicable objects

This rule applies to all transaction notes on the Xiaohongshu platform and their publishers. Transaction notes refer to notes with product links under videos or pictures, including product notes posted by merchants themselves, shopping notes posted by buyers, order posting notes posted by consumers, and other forms of transactions that the Xiaohongshu platform will support in the future. notes.

Article 3 Effectiveness Level

This rule is an effective supplement to the Xiaohongshu platform agreement and management rules. All users on the Xiaohongshu platform should abide by national laws, administrative regulations, departmental rules, platform management rules, and various agreements signed with the platform. For any behavior suspected of violating national laws, administrative regulations, departmental rules, platform management rules, platform agreements, etc., if these rules have already been stipulated, these rules shall apply. If there are no stipulations in these rules, Xiaohongshu shall have the right to act in accordance with relevant laws. Laws, regulations, platform management rules and various agreements shall be dealt with as appropriate.

Chapter 2 Violation Determination and Processing Process

Article 4 Violation Determination

The platform actively investigates based on data, notifications/notifications from relevant competent authorities, and legal documents from judicial authorities , platform user complaints, news media exposure and other legal and compliance channels to identify and determine violations by users (including merchants, buyers, consumers, etc. in these rules).

Article 5 Violation Processing

If the platform identifies and determines that a user has violated the rules, the user will be notified of the violation processing results through the message notification scenario of the Xiaohongshu APP.

Article 6 Complaint Handling

(1) For behaviors and notes that are judged to be violations, the platform will give users the right to appeal within a specified period. The platform will refer to the user’s violation records and user complaint materials to the user The appeal result will be judged. The appeal entrance is: Xiaohongshu APP-My-Help and Customer Service-Note Appeal.

(2) If the appeal is passed, the platform will revoke the violation determination and the user’s notes will be restored in real time. If the appeal is not made within the time limit or the appeal fails, the violation will continue to be handled.

Chapter 3 Violation Definition and Treatment Measures

Article 7 Violation Definition and Detailed Rules

Article 8 Treatment Principles

(1) If the user violates the rules for the first time and the circumstances are average, the platform will impose violation penalties based on the content dimensions of a single note.

(2) If the user violates the rules for the first time and the circumstances are serious, causing a serious impact on the normal operating order of the platform; or if the user violates the rules badly, refuses to rectify multiple or large violations, and commits multiple violations concurrently, the platform shall have The user has the right to impose further penalties (see account-level penalties in 3. Handling Measures for details).

Article 9 Treatment Measures

If a user commits a violation, the platform will determine the type of violation and the nature of the violation content (such as whether it is illegal, whether it damages consumer rights, whether it damages the platform ecology, etc.) Comprehensive judgment on the consequences of violations, and taking warning and punishment measures based on different degrees of violations, including but not limited to:

Content dimension:

Reduce note exposure;

Cancel the product link of the note;

Modify the status of the note to be visible only to fans or visible only to you.

Account dimension:

Deduction of illegal points for stores bound to the account;

Temporarily or permanently reduce account exposure;

Temporarily or permanently close transaction notes The function of hanging product links;

temporarily or permanently ban Xiaohongshu accounts.

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