How to activate Douyin advertising sharing? How is Douyin advertising divided?

php editor Strawberry will answer for you: Do you want to know how Douyin advertising revenue is activated and divided? What is the sharing mechanism of Douyin advertising? On the Douyin platform, advertisers share a portion of advertising revenue with the Douyin platform, and the specific share ratio will vary based on different factors. If you want to activate Douyin's advertising sharing function, you first need to register as a Douyin advertiser, and then follow the regulations and procedures of the Douyin platform. Specific details can be viewed on Douyin's official website.

1. How to activate Douyin advertising sharing?

To activate Douyin advertising sharing, you need to perform the following steps:

Register and log in: Register an account on the Douyin advertising platform and use this account to log in to the advertiser Backstage.

Create an advertising plan: In the advertiser's backend, choose to create an advertising plan and fill in the relevant advertising information, including advertising type, delivery period, budget, etc.

Positioning the audience: Based on the characteristics of the product or service, select the appropriate target audience group and set targeting conditions such as region, age, gender, etc.

Develop advertising content: Based on advertising goals and audience needs, formulate advertising content that is consistent with the brand image and publicity effect.

Set the delivery method: Choose the appropriate delivery method, such as Douyin homepage ads, Douyin search page ads, Douyin short video ads, etc.

Determine the sharing model: In the advertising plan, set the advertising sharing model, and fill in the relevant information and account binding according to the platform requirements.

Submit for review: After completing the settings of the advertising plan, submit it to the Douyin platform for review. Under normal circumstances, Douyin will review the advertisement within a certain period of time and start serving it after passing it.

It should be noted that activating Douyin advertising sharing is not a service that all advertisers can enjoy. The specific activation conditions and sharing model may vary depending on the type of enterprise, advertising budget and other factors. Therefore, before taking specific actions, it is recommended that advertisers read the relevant regulations and policies of the Douyin advertising platform to understand whether they meet the conditions for activation, and operate in accordance with the guidelines.

2. How is Douyin advertising divided?

Douyin advertising sharing refers to the income distribution method between advertisers and the Douyin platform. Specifically, the Douyin platform will share the revenue with advertisers in a certain proportion based on their delivery results and advertising fee income.

The sharing models of Douyin advertisements usually include the following:

Pay-per-click (CPC): Advertisers only need to pay when users click on the advertisement. The Douyin platform will calculate advertising costs based on the number of clicks on the ads and share a portion with advertisers.

Pay-for-impression (CPM): The advertising cost is calculated based on the cost per 1,000 times the ad is displayed, and the Douyin platform will share a portion with the advertiser.

Payment by Action (CPA): Advertisers only need to pay after the user completes a specific behavior (such as downloading, registration, etc.). The Douyin platform calculates advertising costs based on the completion of actions and distributes a portion to advertisers.

The specific sharing ratio and model may vary depending on factors such as advertising type, delivery period, bidding situation, etc. The Douyin platform usually provides advertisers with corresponding reports and data to let them understand the effectiveness and revenue of their ads.

In order to ensure the interests of advertisers, advertisers can sign a contract or reach an agreement with the Douyin platform to clarify matters such as the sharing ratio and settlement cycle to ensure that advertisers can obtain the revenue sharing on time.

In addition to the sharing of advertising costs, the Douyin platform may also provide other forms of sharing, such as cooperative promotion, agency sharing, etc. The specific details and conditions of these sharing models can be determined based on negotiations between advertisers and the Douyin platform to meet the needs and interests of both parties.

Activating Douyin advertising sharing requires a series of operations, including registration and login, creating advertising plans, targeting audiences, formulating advertising content, etc. Specific steps and processes may vary depending on factors such as business type and advertising budget. The sharing methods of Douyin advertisements include pay-per-click (CPC), pay-per-view (CPM), and pay-per-action (CPA). The specific share ratio and model may be adjusted based on the type of advertisement and bidding conditions.

Recommended reading:

How to place ads on Douyin? How much does it cost?

How to place ads on Douyin? What are the delivery methods?

How to place ads on Douyin? How much does it cost?

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