Apple’s ten-year dream of building a car was shattered, and it once considered acquiring Tesla and cooperating with many car companies

News on March 7, recently, well-known Apple reporters Mark Gurman and Derek Bennett jointly released an in-depth report on Bloomberg, providing a detailed analysis of Apple’s electric car plans over the past 10 years. Previously, in February this year, Gurman said that Apple had given up on this ten-year plan. This news caused an uproar in the industry. Many industry leaders, including Tesla CEO Musk and Xiaomi CEO Lei Jun, Comment on this.

#The report pointed out that Apple’s exploration in the field of electric vehicles has gone through a tortuous journey. Since launching the car-building project in 2014, Apple has invested nearly US$1 billion every year and regards it as one of the company's most important projects. However, after years of hard work and experimentation, Apple finally decided to abandon this area. This decision may have been driven by considerations of market competition and technological challenges, as well as careful analysis of return on investment. Abandoning the electric vehicle project may disappoint some backers, but the decision may be a wise move for the company's future development strategy and resource allocation.

It is understood that Apple has explored a variety of possibilities when considering getting involved in the automotive industry, including acquiring Tesla or partnering with other automakers. At that time, Tesla's market value was less than US$30 billion, and its development prospects were not clear. Apple's head of corporate development, Adrian Perica, has held a series of meetings with Tesla founder Elon Musk. However, the deal was ultimately terminated by Apple CEO Tim Cook in the early stages of negotiations.

In addition, the report also revealed that Apple has contacted a number of automakers, including Mercedes-Benz, BMW, Ford, Volkswagen, McLaren, etc., to explore the possibility of cooperation or acquisition. Taking Mercedes-Benz as an example, Apple originally planned to let Mercedes-Benz produce and sell Apple cars, and the vehicles would be equipped with Apple's self-driving platform and user interface. However, due to various reasons, including Apple executives’ confidence in their own ability to build cars, these cooperations ultimately failed to materialize.

Although Apple has suspended its electric car plans, this report still reveals the technology giant’s exploration and attempts in the automotive field. In the future, we can look forward to whether Apple will restart its car-making plans or enter the automotive industry through other means. This remains a topic of great concern to those who follow the technology and automotive industries.

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