TrendForce: The display market will be sluggish in 2023, and Apple will become the winner in the high-end market

News from this site on March 5, according to the latest analysis from TrendForce, except for Apple, most display manufacturers are facing a severe situation.

TrendForce data shows that global display shipments fell by 7.3% in 2023, to only 125 million units, which is lower than the pre-epidemic level. This is largely due to the current global economic crisis. However, the future is not all bleak.

TrendForce said, “Taking into account the low base of shipments in 2023, coupled with the expected gradual recovery of the economy and the typical 4-5 year computer refresh cycle, it is expected that computers purchased during the epidemic will be sold in late 2024. Upgrades will be carried out between half a year and 2025. This will promote global display shipments to grow by 2% in 2024, reaching approximately 128 million units."

This site noted that the top three commercial display brands have shipped Both fell by more than 20% year-on-year. Dell was down 20.4%, HP was down 20.7%, and Lenovo had the biggest decline at 21.4%.

However, not all manufacturers are experiencing declines. AOC/Philips shipments grew 8.8% thanks to strong demand from the Chinese gaming market. Acer, on the other hand, increased its shipments by 6.7% by upgrading its 60/75Hz monitors to 100Hz and maintaining a slight price increase.

High-end products, such as gaming monitors, also have good news. These monitors are moving significantly from FHD to QHD, with TrendForce stating that "the market share of QHD gaming monitors grew to 34% last year and is expected to rise further this year."

While some brands have launched 27-inch 5K products, due to It is expensive, a high-end product, and its shipment volume is not high. This is exactly what Apple, with its high-end products and loyal customer base, excels in. TrendForce estimates that monthly shipments of 5K monitors are about 20,000-30,000 units, of which more than 90% come from Apple's Studio Display and Pro DisplayXDR.

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