Why doesn’t Apple make a car anymore?

Why doesn’t Apple make a car? This question has been bothering many people. PHP editor Yuzi believes that Apple’s choice not to build a car may be due to the fierce competition in the automobile manufacturing industry, high technical barriers, huge production costs, and involving many laws, regulations and safety standards, which may not be the best choice for Apple. In contrast, Apple is better at software development and hardware design, and focusing on smartphones, computers and other electronic products is more in line with its development direction and advantages.

Apple has given up on building cars!

Recently, the most sensational news in the automotive industry is that Apple has given up on building cars.

After a decade of fierce competition with Tesla and spending billions of dollars, Apple finally announced the termination of its electric car project. Some employees will be reassigned to machine learning and artificial intelligence departments.

This news quickly caused a sensation in the entire car manufacturing circle. Tesla CEO Musk, Xiaomi founder Lei Jun, Li Auto CEO Li Xiang, Xpeng Motors CEO He Xiaopeng, etc. all spoke, either agreeing that Apple was right to give up on building cars, or lamenting that the road to building cars is not easy.

After ten years of "secret efforts", the billion-dollar project came to an abrupt end. Why did Apple suddenly give up on building cars?

As early as 2008, during the time of Steve Jobs, Apple had announced the idea of ​​building a car. However, at that time, the company focused on mobile phones and had not yet taken any action. It was not until 2013 that Apple officially launched the "iOS in the Car" vehicle system (later renamed CarPlay) at the Global Software Developers Annual Conference, and began to enter the automotive field. In 2014, Apple entered the field of car manufacturing and established the "Titan Car Manufacturing Project".

However, Apple and its CEO Tim Cook have never publicly mentioned the car-building project, only referring to it as an "autonomous driving system." The specific progress of Apple's car has been unknown to the outside world. Initially, Apple planned to build a fully self-driving car, but as time goes by, this goal seems to become more and more distant. Therefore, Apple adjusted its strategy and began to develop a traditional car equipped with a steering wheel and pedals, and planned to use self-driving functions on the highway. In addition, Apple has been working hard to develop autonomous driving technology and battery technology to improve the competitiveness and endurance of its cars.

In 2022, Apple received an autonomous driving test license from the California Department of Motor Vehicles (DMV), which marked that Apple has begun testing its autonomous vehicles on public roads. In addition, Apple has also established partnerships with other automakers and suppliers to accelerate the progress of its car-building plans.

The car-building project was once in full swing, why was it suddenly stopped?

Why did Apple temporarily shelve its car project?

First of all, Apple did encounter some technical challenges during the development process of Apple Car and incurred unexpected costs. Apple's car-building project began in 2014, but progress has not been smooth. The project has gone through many personnel changes and technical route adjustments, but has never been able to achieve breakthrough progress. In addition, Apple's lack of experience and accumulation in the field of automobile manufacturing has also brought huge challenges to the project. The automobile industry is a highly complex industry that requires a large amount of capital investment and talent reserves. Apple has insufficient experience and accumulation in the field of automobile manufacturing, and rash entry may cause huge losses.

Coupled with the increasingly fierce competition in the automobile industry in recent years, the rapid development of electric vehicles has also had a huge impact on the traditional automobile industry. The automobile market is a red sea, with price competition making it difficult to ensure profitability. The future automobile market is full of variables, and it is unwise to continue investing in automobile manufacturing projects.

Secondly, Apple’s giving up on building cars does not mean that it is giving up on the field of smart cars. Apple may continue to make plans in the field of smart cars, but may adopt a more flexible approach, such as cooperating with traditional car companies to develop smart car systems or software.

Apple gave up building cars, which was a rational choice after weighing the pros and cons.

This also shows that the future development trend of the automobile industry is still unclear. Apple’s withdrawal has also sounded the alarm for other technology companies to enter the field of car manufacturing.

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