search
HomeTechnology peripheralsAICook is unwilling to invest resources in mass production, and has been questioned and ridiculed by other departments. The future of Apple's car-making journey is bleak.

Inside Apple, the car-making department is questioned and ridiculed.

Apple’s car-making has always been a hot topic of concern to people in the field.

As early as 2014, Apple internally approved and launched a car-making project called Titan. Its goal is to build electric vehicles with fully autonomous driving capabilities to face competition from Tesla and other car companies. But until 2016, the project struggled with leadership confusion, visionary planning and the direction of self-driving technology.

Recently, Apple’s autonomous driving R&D team has been frequently exposed to the resignation of senior executives. For example, three senior leaders, Benjamin Lyon, Dave Scott, and Jaime Waydo, resigned one after another in the first half of 2021. Automotive business executive Doug Field also resigned in the first half of 2021. Will switch to Ford in September 2021. In March this year, well-known analyst Ming-Chi Kuo even broke the news that Apple’s car-making team has been disbanded and mass production may not be possible by 2025.

Unfavorable news comes one after another, making people wonder: What happened to Apple’s car-making business? Today, foreign media The Information wrote an article analyzing Apple’s troubled self-driving electric car project.

Apple’s self-driving car project, Titan, has proven to be a huge challenge for the company. The report lays out a detailed timeline of the Titan project to date, covering turbulent management, high turnover throughout the car-building team, and constant shifts in car-building goals.

What are the problems with Apple’s car-building project?

The Information report also revealed some interesting new details. For Project Titan, which costs Apple more than $1 billion a year to develop, company executives are skeptical of the entire project.

Among them, Senior Vice President of Software Engineering Craig Federighi is particularly skeptical of the Titan project. As a result of Project Titan's setbacks and reset of goals, it was ridiculed by other parts of Apple.

More sources said that Apple CEO Cook prefers to stay away from product design and refused to visit the Titan project’s office in Santa Clara, California. Cook has been unwilling to devote resources to mass-producing the car, much to the frustration of project executives.

Meanwhile, there are numerous examples of Apple struggling on the software front. According to reports, Apple has encountered demonstration problems on more than one occasion, with test vehicles performing well on predetermined routes but quickly running into problems in areas where navigation is unknown and often having to hand over control of the vehicle to a backup driver.

The Information report also raised some of the most worrying issues. There was a near miss earlier this year. When a jogger was crossing the road, Apple's test self-driving car did not stop and give way. It only slightly adjusted its direction and avoided a collision after a safety officer slammed on the brakes. Apple concluded that without the intervention of a human driver, the car would have likely struck the jogger.

These near misses happen to anyone pushing the autonomous driving field, including Waymo. However, the frequent departures of executives leading the development direction of Apple's Titan project have caused its car-making to encounter more serious setbacks. In particular, Doug Field's job-hopping in 2021 will cause the biggest blow to Apple's car manufacturing. Recently, Apple’s director of machine learning, Ian Goodfellow, also resigned due to dissatisfaction with the return to work policy.

Now, Kevin Lynch, who previously worked on Apple’s smartwatches and health software, has taken over some of the software work on the car project. But because he is not from the automotive industry, it has also aroused doubts from some people within the company.

Unknown Apple Car Design

As for what the final Apple Car will look like, we can expect a futuristic design both inside and out. It is reported that Apple hopes to obtain permission from the National Highway Traffic Safety Administration to build a car without a traditional steering wheel or brake pedal. Apple has even discussed the possibility of allowing passengers to lie flat and sleep in the car.

Jony Ive, Apple's former chief designer, advised the Titan team to "focus on the 'weird' aspects of the vehicle design and not try to hide the vehicle sensors." He is still involved in Apple's car-building project as a consultant.

The report stated that the current design of Apple Car is "four facing seats, where passengers can talk to each other. There is also a curved ceiling similar to the roof of a Volkswagen Beetle." Apple designers have discussed large displays that would rise from behind these seats and lower themselves automatically when not in use. The next generation of CarPlay that Apple showed off at this year's WWDC conference may be a preview of what's on these large displays.

Cook is unwilling to invest resources in mass production, and has been questioned and ridiculed by other departments. The future of Apples car-making journey is bleak.

Source: Apple

Finally, the report also claims that Apple is talking about how to hide the latest prototype of its self-driving car during public testing. However, they may still be several years away from official release. ​

The above is the detailed content of Cook is unwilling to invest resources in mass production, and has been questioned and ridiculed by other departments. The future of Apple's car-making journey is bleak.. For more information, please follow other related articles on the PHP Chinese website!

Statement
This article is reproduced at:51CTO.COM. If there is any infringement, please contact admin@php.cn delete
A Comprehensive Guide to ExtrapolationA Comprehensive Guide to ExtrapolationApr 15, 2025 am 11:38 AM

Introduction Suppose there is a farmer who daily observes the progress of crops in several weeks. He looks at the growth rates and begins to ponder about how much more taller his plants could grow in another few weeks. From th

The Rise Of Soft AI And What It Means For Businesses TodayThe Rise Of Soft AI And What It Means For Businesses TodayApr 15, 2025 am 11:36 AM

Soft AI — defined as AI systems designed to perform specific, narrow tasks using approximate reasoning, pattern recognition, and flexible decision-making — seeks to mimic human-like thinking by embracing ambiguity. But what does this mean for busine

Evolving Security Frameworks For The AI FrontierEvolving Security Frameworks For The AI FrontierApr 15, 2025 am 11:34 AM

The answer is clear—just as cloud computing required a shift toward cloud-native security tools, AI demands a new breed of security solutions designed specifically for AI's unique needs. The Rise of Cloud Computing and Security Lessons Learned In th

3 Ways Generative AI Amplifies Entrepreneurs: Beware Of Averages!3 Ways Generative AI Amplifies Entrepreneurs: Beware Of Averages!Apr 15, 2025 am 11:33 AM

Entrepreneurs and using AI and Generative AI to make their businesses better. At the same time, it is important to remember generative AI, like all technologies, is an amplifier – making the good great and the mediocre, worse. A rigorous 2024 study o

New Short Course on Embedding Models by Andrew NgNew Short Course on Embedding Models by Andrew NgApr 15, 2025 am 11:32 AM

Unlock the Power of Embedding Models: A Deep Dive into Andrew Ng's New Course Imagine a future where machines understand and respond to your questions with perfect accuracy. This isn't science fiction; thanks to advancements in AI, it's becoming a r

Is Hallucination in Large Language Models (LLMs) Inevitable?Is Hallucination in Large Language Models (LLMs) Inevitable?Apr 15, 2025 am 11:31 AM

Large Language Models (LLMs) and the Inevitable Problem of Hallucinations You've likely used AI models like ChatGPT, Claude, and Gemini. These are all examples of Large Language Models (LLMs), powerful AI systems trained on massive text datasets to

The 60% Problem — How AI Search Is Draining Your TrafficThe 60% Problem — How AI Search Is Draining Your TrafficApr 15, 2025 am 11:28 AM

Recent research has shown that AI Overviews can cause a whopping 15-64% decline in organic traffic, based on industry and search type. This radical change is causing marketers to reconsider their whole strategy regarding digital visibility. The New

MIT Media Lab To Put Human Flourishing At The Heart Of AI R&DMIT Media Lab To Put Human Flourishing At The Heart Of AI R&DApr 15, 2025 am 11:26 AM

A recent report from Elon University’s Imagining The Digital Future Center surveyed nearly 300 global technology experts. The resulting report, ‘Being Human in 2035’, concluded that most are concerned that the deepening adoption of AI systems over t

See all articles

Hot AI Tools

Undresser.AI Undress

Undresser.AI Undress

AI-powered app for creating realistic nude photos

AI Clothes Remover

AI Clothes Remover

Online AI tool for removing clothes from photos.

Undress AI Tool

Undress AI Tool

Undress images for free

Clothoff.io

Clothoff.io

AI clothes remover

AI Hentai Generator

AI Hentai Generator

Generate AI Hentai for free.

Hot Article

R.E.P.O. Energy Crystals Explained and What They Do (Yellow Crystal)
4 weeks agoBy尊渡假赌尊渡假赌尊渡假赌
R.E.P.O. Best Graphic Settings
4 weeks agoBy尊渡假赌尊渡假赌尊渡假赌
R.E.P.O. How to Fix Audio if You Can't Hear Anyone
4 weeks agoBy尊渡假赌尊渡假赌尊渡假赌
WWE 2K25: How To Unlock Everything In MyRise
1 months agoBy尊渡假赌尊渡假赌尊渡假赌

Hot Tools

MantisBT

MantisBT

Mantis is an easy-to-deploy web-based defect tracking tool designed to aid in product defect tracking. It requires PHP, MySQL and a web server. Check out our demo and hosting services.

ZendStudio 13.5.1 Mac

ZendStudio 13.5.1 Mac

Powerful PHP integrated development environment

Dreamweaver CS6

Dreamweaver CS6

Visual web development tools

SublimeText3 English version

SublimeText3 English version

Recommended: Win version, supports code prompts!

SublimeText3 Linux new version

SublimeText3 Linux new version

SublimeText3 Linux latest version