NIO's new sub-brand coupe SUV revealed, targeting Tesla Model Y

According to news on March 5, the appearance of the first model of NIO’s new sub-brand was recently exposed on the Internet, attracting widespread attention. This new model is rumored to be internally codenamed "Alpine" or "Dabie Mountain". Judging from the circulated camouflage pictures, it adopts the fashionable shape of a coupe SUV, which indicates NIO's active steps in expanding its product line.

In the spy photos, the design details of the vehicle show many unique features. The design of the hidden door handle makes the entire vehicle look smoother and conforms to the fashion trend of new energy vehicles. The upturned design of the rear adds a touch of dynamism, hinting that the car may perform well in terms of performance. The eye-catching slogan on the car window "Better than Edamame Y" directly pokes at its competitors, demonstrating NIO's confidence in competing in the new model market.

According to the editor’s understanding, NIO CEO Li Bin said when talking about this new model, its positioning is similar to that of the battery-swapping Tesla Model. Y is similar, but the price will be more affordable. This strategy will undoubtedly further intensify competition in the new energy vehicle market. Previously, Li Bin also revealed in the financial report conference call that Alpine's first car has completed the trial production of the VB car and is in good condition. He is confident in the competitiveness of the new car.

In terms of sales strategy, NIO plans to operate the new brand separately from the existing NIO brand, without sharing stores, but will share part of the service network. This move aims to achieve resource sharing and improve operational efficiency while maintaining brand independence. With the upcoming launch of new models, NIO's layout in the mid-range market will be more complete, and its competition with Tesla, Toyota, Volkswagen and other brands will also enter a new stage.

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