Electricity is lower than oil, BYD launches 'King Zha' again, Han and Tang Honor Edition starts at 169,800

After Qin Honor Edition and Destroyer 05 fully impacted the A-class sedan market, BYD launched an attack on the mid-to-high-end market! On February 28, BYD Hantang Honor Edition model was officially launched.

Among them, there are 4 models of Han EV Honor Edition, priced at 179,800 to 249,800 yuan; 5 models of Han DM-i Honor Edition, priced at 169,800 to 225,800 yuan; 2024 Han DM-p There are 1 model of Ares Edition, priced at 259,800 yuan; there are 4 models of Tang DM-i Honor Edition, priced at 179,800 to 219,800 yuan.

The hexagonal champion, the mid-to-high-end "King Zha" ends the battle between oil and electricity

The glorious launch of the Han and Tang new models brings " The four major aspects of aesthetics, comfort, smart driving, and smart cabin have been comprehensively improved. With more than 100 core configurations as standard for the entire series, the value war in the mid-to-high-end automobile market has been launched. It has also achieved "lower electricity than fuel". Leading in all six dimensions: brand, quality, reputation, product strength, sales volume, and value retention rate. As a hexagonal champion, we will end the oil-electricity war and usher in the new energy era!

Among them, the Han EV Honor Edition launches the God’s Eye smart driving model, delegating high-end smart driving to 200,000-class models, becoming BYD’s first model equipped with the “God’s Eye” DiPilot 100 platform.

Based on the L2 level intelligent driving assistance functions, the high-speed pilot NOA and long-distance AVP valet parking functions covering highways and urban expressways have been further upgraded. In addition, the Yunnan-C equipped with the Han-Tang Honor Edition is also continuing to evolve, integrating the visual sensor of the Eye of God, and will later upgrade the preview function to bring users a more extreme sporty and comfortable driving experience.

It is worth noting that Han and Tang have joined hands with Pantone, the world-renowned authority on color development and research, to launch three representative cars of the 2024 national trend: Mushan Purple, Xing Kiln White Porcelain, and Lotus Rhyme Gray. Color matching to create a new cultural benchmark for Chinese automobiles.

On the surface it is a price war, but in fact it is a technology war, a system war of the entire industry chain

For a long time, the mid-to-high-end market has been the focus of the Chinese automobile market "A battleground". Taking January 2024 as an example, the market share of B-class sedans + B-class SUVs will account for more than 30%. However, this is also a key market segment monopolized by Japanese and German joint venture brands. Nicknames such as the "Japanese Three Musketeers" and the "German Two Heroes" came from this. One of the reasons is that the penetration rate of new energy is low.

Since BYD launched the Han EV in 2020, BYD has continued to impact the dominance of joint ventures with the power of the Han and Tang Dynasties. The average monthly sales totaled 30,000, and the cumulative sales exceeded 1 million vehicles - becoming the first sales volume of China's independent brand The price is RMB 200,000, and the cumulative sales volume has reached 1 million units. It is also a model for the improvement of independent brands.

Backed by millions of Hantang car owners, BYD's Hantang flagship car series Honor Edition will completely rewrite the mid-to-high-end automobile market structure, further accelerate the replacement of oil and electricity in the mid-to-high-end market, consolidate the leading advantages of Chinese brands, and establish China's A new model of "style luxury" automobiles.

Behind the successive glorious attacks in the compact and mid-to-high-end markets is BYD's confidence in adhering to "technology is king and innovation is the basis". On the one hand, BYD has always insisted on implementing long-termism , focusing on technology research and development, constantly moving forward on the road of independent innovation, and building a "moat" for dynamic growth.

On the other hand, BYD has the vertical integration of its self-developed three-electronics core technologies and can pass through the entire industry chain and scale advantage to gain pricing initiative that players in the same industry do not have, which creates a unique advantage space for the selling price of BYD products.

The glory of the dynasty of Qin, Han and Tang Dynasties was an industry driven by BYD Chain "scale effect". In the future, BYD hopes to promote the reform of the automobile industry where "electricity is lower than oil", so that new energy technology can bring comfortable and convenient travel experience to more Chinese families.

Cultural confidence, brand empowerment, riding the wind and waves, demonstrating mission and responsibility

As a leader in new energy, BYD won the sales championship of Chinese brands and the sales championship of car companies in the Chinese market in 2023, and continued to dominate the global new energy sales Champion.

While continuing to accelerate the process of switching from oil to electricity in the mainstream mid-to-high-end market, the BYD brand is also using high-end products to empower its products. It first shouted the slogan "Together we are Chinese cars"; it launched a national treasure protection plan , demonstrating cultural brilliance and confidence; BYD shined at the Tokyo Travel Show, Munich Motor Show, and Geneva Motor Show and won the attention and favor of overseas consumers; closely connecting energy conservation, environmental protection, and low carbon, it proposed "cooling the earth by 1°C" The initiative demonstrates the mission and responsibility of a leading company in new energy vehicles.

signed with the European Cup and became the official travel partner of the 2024 European Cup, becoming the first time the European Cup has joined hands with a new energy vehicle brand and the first "marriage" with China Automobile brand. Million Hantang, champion brand, ending the war between oil and electricity is the mission of China's new energy vehicles and BYD's mission.

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