The national server failed to summon spirits? Blizzard's trademark application for World of Warcraft's latest expansion pack was rejected, and foreign uncles broke the news again!

Today I want to talk to you about the latest news about the return of the national server. However, as mentioned before, today’s article is not a soul-calling, because it is not good news.

China Trademark Network search results show that the trademarks applied by Blizzard in November last year for the official World of Warcraft 11.0 new expansion pack "War for the Center of the Earth" were rejected. Blizzard wants to To register these trademarks, you need to apply for review. Although this is not good news, the registration of these trademarks will not affect the progress of the return of the national server. After all, key IP trademarks such as World of Warcraft have always been in the hands of Blizzard, and one or two small expansion pack trademarks are not important at all. What's more, according to the 2024 opening schedule for the official World of Warcraft server released by Blizzard, the 11.0 new expansion pack War for the Center of the Earth will be released in the second half of this year. There is still about half a year to go, leaving plenty of time for trademark application review.

Another news (content reprinted from Weibo @雪风君) comes from a foreign uncle who has very accurate revelations about the Korean game business. He posted about China on social platforms Server news:

· A company plans to rent a server in South Korea to provide services

· The server is ready

· Maintenance costs are very expensive, not a long-term solution

· For Koreans, it seems to be just an increase in server size, but for Chinese players, it is said that there is a special system that allows them to only match other Chinese players

· ping The value is not the same as when it was originally operated in China

·It is a lease rather than a purchase

·It also needs Blizzard’s nod to agree

Maybe many players will see this news The first reaction is that the Chinese server needs to rent a Korean server to operate, but this is not the intention at all. Blizzard game Asian servers are headquartered in South Korea. Except for World of Warcraft, which has Taiwan server and Korean server, other Blizzard game Asian servers are interoperable. The StarCraft and Overwatch Korean servers that people often talk about are actually Asian servers. What this blogger wants to express This means that after the suspension of the Chinese server, a large number of Chinese players poured into the Korean server, causing problems such as language barriers between teammates in Overwatch and other games. Therefore, we want to use some technical means to solve this problem.

As we all know, the state stipulates that Chinese servers for imported online games must be set up in China. The "a certain company" mentioned by the blogger obviously refers to a Korean company. After all, what they do is to improve the gaming experience of Korean players. Moreover, "maintenance costs are very expensive and not a long-term solution" and "it is leasing rather than buying" also indicate that this measure is only temporary and will no longer be needed after the return of the national server. As for whether Blizzard will nod and agree, it is not an issue we need to care about, and it will have no impact on the players of the World of Warcraft Asia server at all.

The editor still believes in Zhang Dong’s words. The return of the national server will not be delayed by such a trivial matter as the trademark registration being rejected. I also hope that everyone can be cautious about the return of the national server. Be optimistic and don’t pin all your hopes on one point in time.

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