Taotian responded to the relocation of Taote merchants to Taobao: it will increase the full range of mobile Taobao services for Taote’s original market users

According to news from this site on February 26, Taote is an e-commerce platform owned by Alibaba, focusing on direct supply from the source and M2C model.

According to "LatePost" report, merchants and products on the Taote platform are gradually being transferred to the Taobao platform. These products will retain various data tags such as previous sales and reviews. Some Taote merchants have received notifications and are conducting migration tests to resolve more detailed issues in order to improve user experience.

Taotian employees who know the inside story revealed that Taote merchants and products will gradually return to the Taobao platform. It is reported that this migration process has begun in 2023 and is expected to last for one year.

In response, Taotian responded: Taote continues to develop, and at the same time, it increases the full supply of mobile Taobao to serve Taote’s original market users.

The media reported in March last year that Taote App was in a semi-abandoned and semi-maintenance state, with resource investment and user growth reduced significantly. Most of the team members and businesses have also been merged into Taobao.

The relevant person in charge of Taote responded to the media that Taote has always insisted on direct supply from the source and cultivating the M2C model. This year we are continuing to increase our focus on industrial areas. More waiters will work directly in the industrial areas, which will bring about some business adjustments, but this is not a strategic change. Taote App will continue to serve users well, and Taote will not be merged into Taobao.

Taote, formerly known as Taobao Special Edition, was officially launched in March 2018, but did not receive sufficient strategic attention from Ali. It was not until March 2020 that Taote appeared in Ali’s financial report for the first time. At the Alibaba quarterly financial report conference at that time, CEO Zhang Yong positioned it as a "completely cost-effective and simple platform" serving "low-end users". Taote's glory came in 2020. With the full support of Alibaba Group, Taote's users grew rapidly, and the number of active users exceeded 100 million by the end of the year.

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