IT House Interview with OPPO Liu Zuohu: AI mobile phones must provide one-stop service, OPPO does not set an investment limit

On February 20, OPPO held an AI strategy conference, sharing the four major capabilities and characteristics of the new generation of AI mobile phones, looking forward to the trend of full-stack innovation and ecological reconstruction of mobile phones driven by AI, and released OPPO AI super intelligence and OPPO 1 N intelligent agent ecological strategy composed of AI Pro agent development platform.

After the press conference, I participated in interviews with OPPO Chief Product Officer Liu Zuohu and OPPO AI Center Product Director Zhang Jun, and conducted further exchanges and communications around the details of AI mobile phones and OPPO AI strategy. In interviews, many media still have questions about what exactly an AI phone should look like. At the press conference, OPPO has defined AI mobile phones and proposed four major characteristics that define AI mobile phones: first, it must be able to efficiently utilize computing resources to meet the computing needs of generative AI in the AI ​​era; at the same time, AI mobile phones It must be able to keenly perceive the real world and understand complex information about users and the environment; AI phones also need to have strong self-learning capabilities; in addition, AI phones will also have more creative capabilities to provide users with continuous inspiration and knowledge support.

OPPO Chief Product Officer Liu Zuohu

In the interview, Liu Zuohu further analyzed the AI ​​​​mobile phone. He gave specific scenarios as examples, such as when we order on the mobile phone. You need to open Ctrip when you want to book a flight, and you need to open Meituan when you want to order food. Each App is an independent island and is not user-centered. In the future, AI mobile phones will be like a super assistant, which will integrate the island apps in the phone. Connect together, become smarter and smarter through self-learning, and provide one-stop service. At the same time, he also gave an example. For example, if we want to find photos of our girlfriend from our mobile phone, today’s method is to constantly flip through the mobile phone album, which is too troublesome, but AI mobile phones can achieve this in just one sentence. It is user-centered and can provide one-stop service. From this point of view, the interactive interface of AI mobile phones in the future may be different from now. For example, voice may be an entrance, and vision may also be an entrance. Users use The habits of mobile phones will also change, but the core is that the experience of using AI mobile phones will be completely different, and there will no longer be a complicated process of opening every app in the future. Of course, Liu Zuohu also emphasized:

What does the future look like? We hope that the entire ecosystem will explore China's AI mobile phones together. We cannot simply talk about changes in the form of mobile phones or changes in mobile phone interaction interfaces. These are only superficial things. At the core, OPPO has always been thinking about the industry changes and changes brought about by AI mobile phones. value to users.

OPPO AI Center Product Director Zhang Jun

At this press conference, OPPO launched its own AI Agent platform. Some media also asked about this, AI The ecological experience of Agent intelligence should be strongly related to the application experience, so how will OPPO match them at the mainstream application level? And will it compete with current apps? In this regard, Liu Zuohu first said that "it is not competition", and at the same time called on the entire industry and the entire industry to jointly build this ecosystem. The era of AI mobile phones is an ecosystem, and not just one OPPO can do everything. He said that in ColorOS 14 last year Take the ubiquitous service products as an example. If users want to order food, they can do it directly on the card, and intelligent recommendations will be provided. The backend is actually Meituan. Liu Zuohu also talked about Didi. Most users now book taxis through the WeChat portal, but the backend is still Didi. Therefore, we cannot simply use the form of an App to judge whether it is an App ecosystem or a smart ecosystem. The provision of ecological services is the key. At the same time, OPPO AI Center Product Director Zhang Jun also added that after the change in the direction of intelligent agents, it will be good for service manufacturers. From the perspective of service ecology, what they are most concerned about now is how to acquire more new users, let existing users use it more actively, and how to let users know about new services. Under the new smart agent ecosystem, these can actually help service manufacturers find users more accurately and better solve the resilience problems of attracting new users, attracting users, and expanding more new services.

This is an ecosystem that runs in both directions and embraces both directions. It is absolutely impossible for one party to be willing to harm the interests of others.

Zhang Jun said. Regarding the agent platform, a question was also raised, that is, OpenAI has already had a similar project before, namely GPTs. We have some large cloud models in China, such as Wen Xinyiyan and Spark, and there are some similar ones that allow users to build some by themselves. As for the functions of AI applications, they have been clamoring to expand those AI native applications based on large models. You may be curious, what are the advantages of OPPO compared with them? Zhang Jun first replied: AI Pro is still used internally and has not yet been opened to the public, but it will be officially released to the public this year. At present, in terms of basic functions, everyone is almost the same.

If we must talk about differentiation, I think the core difference is that its purpose may be different. For OPPO, we hope to use some of OPPO’s AI capabilities and our service system with everyone. The core is to jointly develop the AI ​​experience on mobile phones.

Regarding this question, Liu Zuohu also gave a supplementary answer. He said that AI is a capability today, and it is still early days. Everyone is blooming, but OPPO must be open and inclusive. OPPO released its AI strategy to call for the joint construction of this ecosystem. This is based on the strategic timing of China's AI mobile phones. To define these standards and interfaces, everyone must work together to define them. OPPO just stood up and put this Flag raised. In addition, at this OPPO AI strategy conference, the OPPO AI Center was officially unveiled. We also asked about the situation of the OPPO AI Center, such as what is the relationship between the AI ​​Center and OPPO’s other R&D systems in terms of organizational structure, and how large an investment OPPO will make. Liu Zuohu explained: The AI ​​center has changed a lot from before. OPPO used to have a research institute, a digital engineering system, a software engineering system, and various R&D systems, but in each system there are Do some AI capacity building. The official establishment of the AI ​​center this time is to centralize the AI ​​construction of all companies into an entity system and turn it into an entity organization. This is the biggest change. It has products and research and development. , with rehearsal, a closed loop can be quickly formed in this organization. In summary, this is the biggest gap between an entity closed-loop organization and the past: decision-making efficiency will be higher, capacity building will definitely be stronger, and resources will be more focused. In terms of investment, Liu Zuohu said: "We regard AI as the most important strategy in the next era of mobile phones, and there is no upper limit." In addition, in addition to AI mobile phones, some media also asked whether OPPO will target AI in the future Create a new hardware form. Liu Zuohu said: "I think in the next 10 years, mobile phones will still be the core terminal form, but there will be others, and we will keep paying attention." He further said that if another form of product is a If it is very niche or in a specific scenario, it is not necessary. OPPO will only pay attention to it if it affects the daily life of users. Liu Zuohu also cited the example of VR. He said that OPPO has been working on VR, but no product has been launched. It has always been in an exploratory stage and will not mass-produce it until it has figured it out clearly. Finally, what the editor wants to say is that 2024 is considered the first year of AI mobile phones. At present, in addition to OPPO, major mobile phone manufacturers are also rushing to seize the trend of AI mobile phones. From the process of press conferences and interviews, It seems that OPPO still has a relatively timely and clear judgment on what it wants to do and how to do it in the "early stage of AI mobile phone development", just as they did in the era of mobile Internet smartphones, OPPO Focusing firmly on the user level, we advocate that everything should be user-centered, and all innovations and efforts must be implemented in the actual user experience. For the consumer market, this may be a creed that applies to any era. .

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