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OPPO Liu Zuohu: Users have no awareness of AI phones but will pay for AI functions

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2024-02-21 19:28:18503browse

News on February 21st. Recently, OPPO officially announced its AI strategy, the 1 N intelligent agent ecological strategy, with the purpose of allowing users to transform AI from early adopters to common use.

During the 2024 Spring Festival, OPPO will launch more than 100 AI practical functions for over 10 million users, such as AI elimination, call summary, new Xiaobu assistant, etc.

OPPO Chief Product Officer Liu Zuohu said that users’ love for the AI ​​elimination function exceeds their imagination. Backend data shows that users use this function 15 times a day on average, truly achieving the goal of moving from early adopters to common users.

"At the same time, there is also feedback from the sales side. When users are told what an AI phone is, users actually have no idea. However, after the AI ​​elimination function is demonstrated, the sales success rate becomes very high."

OPPO will use AI to redo mobile phone functions and add more functions like AI elimination to the phone.

At the same time, Liu Zuohu also said that OPPO has its own large models, but we do not exclude cooperation with other large models. What we focus on is delivering to our target users and using the large models that are most suitable for that scenario. , where cooperation outweighs competition.

OPPO刘作虎:用户对AI手机并没有感知 但会为AI功能买单

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