2023 China folding screen mobile phone shipments report: Huawei 37.4%, OPPO 18.3%, Honor 17.7%, Samsung 11%, vivo 9.7%

According to news on February 20, market research organization IDC recently released a report stating that China’s foldable screen mobile phone market shipped approximately 2.771 million units in the fourth quarter of 2023, a year-on-year increase of 149.6%.

Many new products from Huawei, OPPO and Honor drove the folding screen market to continue its rapid growth in this quarter.

▲Huawei Pocket S Picture Appreciation

China’s folding screen mobile phone market will ship approximately 7.007 million units in 2023, a year-on-year increase of 114.5%. Since the first product was launched in 2019, China's foldable screen mobile phone market has grown by more than 100% year-on-year for four consecutive years.

Folding screen mobile phone prices continue to drop:

IDC data shows that the share of folding screen mobile phones with a price of more than US$1,000 in 2023 has dropped from 81.0% a year ago to 66.5%. A year-on-year decrease of 14.5 percentage points. In addition to the overall cost reduction, vertical folding products are relatively cheaper, which has also made the price of folding screens drop to the $400-600 price range in 2023.

Market performance of folding screen mobile phone manufacturers in 2023:

Huawei

The Mate X5 series has been purchased at a price increase since its launch, and supply exceeds demand, helping Huawei to firmly occupy the market In 2023, it will rank first in the domestic folding screen market, with a market share of 37.4%.

OPPO

OPPO gained 18.3% market share, ranking second in the overall folding screen market; among them, it ranked first in the vertical folding product market with a market share of 36.3%; while the horizontal folding Find N3 series was affected by Widely praised worldwide.

Glory

Honor will make great efforts in the folding screen mobile phone market in the second half of 2023. With the hot sales of many new folding products such as Magic V2, it ranked third in the folding screen mobile phone market for the whole year, with a share of 17.7%. The year-on-year increase in cargo volume was as high as 467.0%, the fastest growth rate.

Samsung

Samsung occupies more than half of the global folding screen mobile phone market, but it still gained 11% of the market share in the fiercely competitive Chinese market, ranking fourth.

vivo

vivo ranks fifth. Its first 5G horizontal folding product released in 2023, X Fold 2, is about to undergo a replacement. It will continue to build an all-round flagship in terms of appearance, thinness, imaging capabilities, and standby time. A new generation of products. Attached is the original address of the report. Interested users can read it in depth.

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