TechInsights: Global tablet shipments will fall by 12% in Q4 2023, and Apple iPad will fall by 21%

According to news from this site on February 19, technical analysis and intellectual property service provider TechInsights released a report today. In Q4 of 2023, global tablet shipments once again dropped 12% year-on-year to 39.2 million units .

▲Apple iPad10 tablet live picture appreciation

The report stated that Apple iPad shipments fell by 21% year-on-year. Samsung, Lenovo, Xiaomi and others with higher-end product portfolios chipped away at Apple's share, but not enough to increase overall growth.

▲ Picture source TechInsights, the same below

This site learned from the report that In Q4 2023, global shipments of Apple iPad were 1,430 million units, down 21% year-on-year, with market share falling to 36%; Apple’s lack of new products has damaged its market stock and pushed new customers to Samsung, Lenovo and Xiaomi, which have improved their high-end product portfolios. Manufacturer. Global shipments of Android tablets fell to 20.2 million, but market share improved to 52% — the highest record for Android since Q4 2021.

After a rocky start, Global tablet shipments for the full year 2023 (calendar year) fell 16% year-on-year to 137 million. Economic conditions were weaker in most markets during the first half of 2023 compared to the second half, leading to stronger consumer spending at the end of the year.

Although in Q4 2023, with strong Pad 6 demand, Xiaomi entered the top five globally for the first time, edging out the recovering Huawei, Huawei's full-year tablet shipments are still higher than Millet. TechInsights predicts growth for both companies in 2024. Huawei has been reinvigorated as it found new supplies of advanced semiconductors domestically and revamped its HarmonyOS ecosystem for the Chinese market. Xiaomi, on the other hand, is leveraging its brand recognition outside of China to expand its business into Europe.

TechInsights predicts that Apple will refresh its iPad product line in 2024 and will gain growth from its large and loyal customer base after a long period without releasing a new iPad.

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