2023 U.S. iPhone user profile: 13% from Android, indicating declining appeal

According to news on February 15, according to the latest report released by market research organization CIRP, the appeal of Apple iPhone to Android users in the US market has begun to decline. After experiencing a peak of 15% in 2022, it will begin to fall back in 2023.

According to data released by CIRP in May last year, 15% of new iPhone users in the United States in 2022 will come from Android systems, setting a record high, and the average selling price will be close to $1,000. However, based on the latest report, Apple’s iPhone 15 series will begin to lose appeal to Android users in 2023, with 13% coming from Android, a 2 percentage point drop from 2022.

▲The left side is iPhone 15 Pro/Pro Max, the right side is iPhone 15/Plus

According to the icon data, the proportion of Android users who purchased Apple’s iPhone series in 2023 will be 13 %, the same as in 2019, but still 2 percentage points higher than in 2020 and 2021. It was reported yesterday that the Samsung S24 series has been well received since its launch in January 2024, and even received higher user satisfaction scores than the iPhone 15 and 15 Pro.

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