Canalys: Tablet computer sales will drop 10% year-on-year in 2023, Apple firmly maintains top spot, Huawei bucks the trend and grows

According to the latest data released by Canalys, tablet computer sales dropped by 10% year-on-year in 2023, with only 135.3 million units sold throughout the year. Surprisingly, Apple still leads the market with a market share of 40% (54 million units shipped). This shows that despite the overall market decline, Apple still maintains strong competitiveness. Sales of other brands may have been squeezed by competitors, resulting in a decline in market share. With the continuous innovation of technology and the increasing consumer demand for multi-functional portable devices, the tablet market may see new changes and opportunities in the future

According to the latest data, Apple’s market share in 2022 will be basically the same as last year, about 40.4%. As the second-ranked brand, Samsung shipped 25.6 million units last year and had a market share of 19%, slightly higher than 19.3% in 2022. Lenovo ranked third, with sales of 9.3 million units and a market share of 6.9%, down from 7.7% in 2022. Huawei shipped 8.3 million units and had a market share of 6.1%, while Amazon shipped 7.7 million units and had a market share of 5.8%. These data show that in 2022, Apple and Samsung will still be the dominant forces in the market, while other brands have relatively low market shares.

It is worth mentioning that Amazon’s market share has declined significantly in 2022, from 9.1% to 5.8%. In contrast, Huawei has become the only brand among the top five brands to maintain growth, with its market share in 2022 being only 4.2%. This shows Huawei's continued growth in a highly competitive market, and Amazon's challenges in the face of competitive pressure.

#In the fourth quarter of 2023, Huawei successfully seized the third position from Lenovo, and the rankings of other brands remained consistent with those throughout the year. Apple shipped a total of 14.8 million tablets from October to December, accounting for 39.2% of the market; Samsung shipped 6.8 million units, accounting for 18% of the market. Huawei sold 2.8 million units, Lenovo sold 2.6 million units, and Amazon ranked fifth with 2 million units.

According to the observations of this site, in the fourth quarter of 2022, Huawei and Lenovo were the only two companies to achieve sales growth, with an increase of 95.4% respectively. % and 14.9%. In contrast, Apple's sales fell by 24%, Samsung by 10%, and Amazon by 43.9%. Overall, tablet market sales fell 11% in the fourth quarter, reaching only 37.8 million units.

According to Canalys researchers, the Chinese and Indian markets are the main forces driving tablet sales growth. What’s worth looking forward to is that analysts predict that the tablet market will rebound this year due to healthier inventory levels and further expansion of government and commercial deployment space. In addition, foldable tablets will be a highlight this year, although shipments are not expected to be high due to their high selling prices.

Reference link:

• https://www.canalys.com/newsroom/global-tablet-market-q4- 2023

The above is the detailed content of Canalys: Tablet computer sales will drop 10% year-on-year in 2023, Apple firmly maintains top spot, Huawei bucks the trend and grows. For more information, please follow other related articles on the PHP Chinese website!