TechInsights: Global smartphone shipments in Q4 2023 will reach 317 million units, with Apple, Samsung, and Xiaomi in the top three

According to news on February 3, the latest research from TechInsights pointed out that in Q4 of 2023, global smartphone shipments increased by 7.1% year-on-year to 317 million units, ending the past nine consecutive quarters of downturn.

▲ Picture source TechInsights

summarizes the performance of each brand in Q4 2023: Apple shipped 71.8 million units, with a market share of 22.6%, a year-on-year increase of 1%; Samsung shipped 53.1 million units, with a market share of 16.8%, a year-on-year decrease of 8.9%; Xiaomi shipped 40.7 million units, with a market share of 12.8%, a year-on-year increase of 22.6%; Chuan Audio (including the three major brands Tecno, Infinix and itel) shipped 28.7 million units, with a market share of 9.1%, a year-on-year increase of 64.9%; vivo shipped 24 million units, with a market share of 7.6%, a year-on-year increase of 64.9%. An increase of 3.0%; OPPO (OnePlus) shipped 23.4 million units, a year-on-year decrease of 16%; Honor mobile phone shipments were 16.5 million, with a market share of 5%, a year-on-year increase of 14%; Lenovo-Motorola rose to eighth place in Q4 2023 with a market share of 4%, a year-on-year increase of 33%; Huawei ranked ninth, with smartphone shipments increasing 84% year-on-year; realme ranked 3% Market share remains in the top ten. Among the top ten brands in the world, eight are Chinese brands. Except for OPPO (OnePlus), the rest of the brands have achieved year-on-year growth in Q4 of 2023. All these Chinese brands combined have achieved annual growth of 18%, far outpacing the overall market which is only 7%. Looking at the whole year, global smartphone shipments in 2023 will be 1.1516 billion units, a year-on-year decrease of 3.9%. Samsung, Apple, Xiaomi, OPPO, and Transsion are the top five brands in terms of shipments. Huawei accounts for 3% of the global market. Ranked tenth in share. TechInsights predicts that global smartphone shipments will grow by 3% year-on-year throughout 2024. The agency stated that Huawei's return will reshape the Chinese and global smartphone markets to a large extent, and it is expected that the ranking of manufacturers will undergo significant changes in the next few quarters. ReferenceIn Q4 of 2023, the global smartphone market rebounded, with shipments increasing by 7% year-on-year

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