Technology peripheralsIt IndustryRejecting low-price competition, Xiaomi Motors aims at the high-end market and aims to be among the top five in global salesRejecting low-price competition, Xiaomi Motors aims at the high-end market and aims to be among the top five in global sales
According to news on January 30, recent speculation about the price of Xiaomi cars has triggered heated discussions among netizens. A purported insurance policy price for Xiaomi cars has been circulated on the Internet, showing that the price of its top-end version is 361,400 yuan. Based on this news, consumers began to speculate on the prices of other versions of Xiaomi cars, which are expected to be between 250,000 and 300,000 yuan.
Xiaomi founder Lei Jun previously stated that Xiaomi Motors’ first model, SU7, is undergoing comprehensive road testing and the company will ensure that its quality and experience reach an excellent level before officially launching it on the market. Lei Jun also made it clear that Xiaomi cars will not be priced cheaply, which broke some consumers' price expectations. He believes that Xiaomi Motors has a unique competitive advantage in the new energy vehicle market, and even said that in the price range below 500,000 yuan, the SU7 has no competitors.
Lei Jun is confident about the future of Xiaomi Motors. He believes that both the smart electric vehicle industry and the software industry have the potential to take it all. Therefore, he set an ambitious goal: to build Xiaomi Motors into the top five automakers in the world by sales. This goal is highly concerned by the market and consumers because it is a necessary condition for the survival and development of Xiaomi Auto. Lei Jun believes that Xiaomi Motors has the ability to achieve this goal through continuous innovation and providing excellent products. He believes Xiaomi Auto will change people's views on smart electric vehicles and occupy a place in the global market.
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