NVIDIA AI technology subverts video quality: Video HDR is launched, significantly improving visual enjoyment!

NVIDIA yesterday launched a new video enhancement technology "RTX Video HDR" for all RTX GPU users. This function uses Tensor cores and combines AI technology to instantly convert any SDR video played in the browser to HDR, thus Bringing higher and more reasonable contrast, more vivid and dynamic colors, and richer picture details.


RTX Video HDR is available for all RTX 20/30/40 series graphics cards. The browser currently only supports Chrome and Edge based on the Chromium architecture.


(Picture source NVDIA)


If you have an HDR monitor and an RTX graphics card, to enable RTX Video HDR, you need to install the latest GeForce or Studio driver , and enter the Nvidia control panel, then check Super Resolution (Suepr Resolution) and High Dynamic Range (High Dynamic Range) in the NVIDIA graphics card control panel to turn it on.


(Photo source NVDIA)



The Verge reporter conducted a test and said that the converted video quality is very good and is comparable to the original video quality. The difference is very large, but how effective this technology is on different graphics cards still needs to be known after actual observation.



(Picture source NVDIA)

NVIDIA has previously launched similar technologies to improve image quality, namely the super-resolution technology of DLSS 1 and DLSS 2. RTX VSR technology, these are based on NVDIA's AI computing capabilities and its RTX series' unique Tensor Cores core. This is also NVDIA's biggest advantage and moat compared to its opponent AMD.


(Picture source NVDIA)


Many users who have high-end graphics card needs, (such as gamers who pursue the ultimate picture quality, professional graphics content workers etc.), they will almost always choose NVDIA over AMD because of the dual improvements in performance and image quality brought by Tensor Cores. Although AMD is constantly introducing new technologies, it has never been able to catch up with NVDIA. NVDIA has been working on the core of Tensor Cores for many years. This is a gap in hardware, and it is almost impossible to overtake in corners through software or algorithms. So this is one of the reasons why NVDIA cannot be shaken in the graphics card market.

Then the RTX Video HDR technology launched this time once again adds to the core highlights of NVDIA's Tensor Cores, adding one more unique selling point to the NVDIA RTX series of graphics cards, and also giving NVIDIA an absolute advantage in the competition with other opponents. Advantage.

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