Chinese e-book manufacturers are filling the void after Amazon Kindle exits the market, with sales increasing by 12.2% to 762,000 units in 2023

News from this site on January 26, Luotu Technology today released a new issue of the "Global Electronic Paper Tablet Market Analysis Quarterly Report", which mentioned that global electronic paper tablet shipments in 2023 will be 12.54 million units. A year-on-year increase of 17.2%.

Among them, the sales volume of global e-book brands in the Chinese market reached 1.23 million units, a year-on-year increase of 20.6%, accounting for 9.8% of the global total, an increase of 0.5 percentage points from 2022. A total of 40 new products were released in the Chinese market throughout the year, continuing the popularity of 2022. In terms of brand performance, iFlytek, PalmReader, Aragonite, and Xiaoyuan lead the sales .

This site learned from the report released by Luotu Technology that The Kindle e-book will withdraw from the Chinese market on June 30, 2023, creating a void in the industry, which led to a significant increase in the shipments of domestic e-book brand products in the second half of the year, achieving overall market growth throughout the year.

▲ Picture source "Runto Technology Research" public account (the same below)

It is reported that

China's e-book brands in 2023 Sales volume in the mainland market was 762,000 units, a year-on-year increase of 12.2%, and retail sales were 1.822 billion yuan, a year-on-year increase of 28.5%.

In addition, Luotu Technology mentioned that related e-book products have also achieved considerable development in offline retail, B-side, and G-side markets. Nowadays, e-paper tablets have begun to gradually deepen their penetration in the fields of education and government affairs. Especially in applications for K12 education, some companies have made rapid arrangements by establishing demonstration classrooms and reading rooms.

Looking to the future, Luotu Technology predicts that the penetration rate of color e-paper technology will further increase in 2024. This year, the sales volume of China’s e-paper tablet market is expected to increase by 27%, reaching 1.56 million units, and domestic brands are fully established. leading position.

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